In an increasingly connected world, ensuring equal access to information and digital consumption is a necessity, and a commitment. Thinking about it, Sestini, a national reference in bags, backpacks, bags and accessories, announces the complete restructuring of its website, now adapted to the best practices of digital accessibility through the technology of EqualWeb, a company that has several certifications and adaptations.
According to the World Health Organization (WHO), more than 1.3 billion people live with some type of disability considered significant. Aware of this scenario, Sestini invests in resources that ensure inclusive, fluid and safe navigation for all audiences. “We want all people to have a positive experience when browsing our site, regardless of their physical, cognitive or sensory conditions”, says Liora Benedek, E-commerce coordinator at Sestini.
Accessibility as a pillar of the digital experience
EqualWeb offers more than 40 features aimed at digital accessibility, and all have been incorporated into the new Sestini website. The solutions serve people with low vision, blindness, color blindness, motor, cognitive, intellectual disabilities, epilepsy, dyslexia, autism, ADHD, as well as elderly, illiterate or literacy. The resources are activated according to the individual need of the user or through predefined profiles.
Features include text reader and image descriptions for the visually impaired; keyboard navigation, voice commands and smart features for people with motor limitations; as well as contrast adjustments, saturation, readable font and custom read modes, ideal for individuals with dyslexia or attention disorders. The site also offers tools such as magnifying glass, reading guide, integrated dictionary and brightness intermittency blocking, contributing to safer and more comfortable navigation.
Modernization that goes beyond accessibility
More than making the site accessible, Sestini also took advantage of the update to modernize the entire user experience. Navigation is more fluid and fast, thanks to the optimized loading time. The search has been improved, allowing you to locate products more easily. The menu is now more intuitive and organized, offering a more enjoyable journey.
The product pages have also undergone important improvements: the cards bring a more efficient visual layout, with color variations that facilitate viewing. The items also have explanatory iconography, detailed information about the warranty and, in the case of onboard bags, a size guide with the rules of the main airlines, assisting in the purchase decision.
Certified compliance and institutional recognition
The partnership with EqualWeb also ensures that the Sestini website complies with the most stringent standards and legislation. The solution is certified by ISO 27001, is aligned with the LGPD (General Data Protection Law) and has seals from ABNT and ABES, in addition to following the international guidelines of the WCAG (Web Content Accessibility Guidelines). The technology is still recognized by the UN Global Compact & United Nations Organization, reinforcing the alignment of the brand with sustainable and inclusive practices.
