Rocket Lab boosts Beep Health results in Apple Search Ads

Rocket Lab, the multinational App Growth Hub founded in 2019 and known for accelerating application growth, celebrates the results achieved with the ASA (Apple Search Ads) with Beep Health, the largest home health company in Brazil. In just one month, the initiative reached 49% of total installations in iOS, with 34% of acquisitions made on the Apple platform. 

“The partnership with Beep Health demonstrates Rocket Lab's ability to identify and implement innovative solutions that drive significant results.Our expertise in ASA campaigns has enabled Beep to reach a more targeted audience, as well as maximizing the impact of its mobile” campaigns, says Daniel Simoes Country Manager rocket Lab's. 

Beep Health, which offers home testing and vaccine services, saw the ASA solution also represent 51% of the total allocations in iOS, with an increase of 32% in reach on the same platform.In addition, the campaign achieved a TTR (Tap Through Rate) average of 5.11%. 

“Apple Search Ads campaigns with Rocket Lab have brought a significant increase to our mobile strategy and our business as a whole.The channel has helped us reach highly qualified users in a key market for us, iOS”, says Vitor Monte, CMO at Beep Health.  

Rocket Lab, which acts in a consultative way in increasing the results and scalability of its customers' apps, has been a partner of Beep Health for approximately one year.In addition to the ASA solution, Beep uses two other products of the company, betting on a diversified media strategy.