Faced with the challenge of gaining visibility for your products in the and e-commerce, the Super Nosso Group found in Lett the key to expand its presence on the internet. After implementing the Neogrid solution, technology and data intelligence ecosystem that develops solutions for the management of the consumer chain, the supermarket chain increased its online sales in 30% in the period of one year.
Knowing the importance of having a good position in e-commerce to boost their sales, the Super Nosso Group understood that page optimization for SEO was a crucial point to be solved by Lett/Neogrid.
With improved descriptions and attractive images that have come to meet consumer expectations, there has been a significant improvement in the content made available by the retailer. The change had an immediate positive impact, raising both the brand's positioning in Google search results and the number of visitors. Among the gains made by the Super Nosso Group are the significant reduction in investment in paid media and the growth of its organic visibility.
No wonder, the new survey “Purchasing habits in Food Retail”, conducted by Neogrid in partnership with Opinion Box, reveals that 49,2% of respondents have already given up on a purchase by noticing errors in product descriptions.The survey also points out that the lack of photos or display low quality images influences the purchase decision for 57,3% of Brazilian consumers.
“A Lett knows and understands the pains of online retail, so he was able to actively serve the Super Nosso Group. It was a four-handed work”, explains Marianne Barros, E-commerce manager of the Super Nosso Group.“The partnership helped in updating content and activating online products, improving SEO and activation time and, consequently, expanding our sales.”
Refinement in image quality and product descriptions
In addition to the increase in purchases, Lett/Neogrid technology provided a refinement in image quality and product descriptions. The accuracy of the main photos rose from 70% to 99% and the secondary images from 67% to 99%. Similarly, the titles and descriptions of the items registered substantial advances: the assertiveness of the titles increased from 66% to 83%, while the descriptions grew from 60% to 70% over 12 months.
“Our transparent, data-driven approach has provided a clear view of opportunities for improvement, empowering the Super Nosso Group to make strategic decisions based on sound” information, said Franklin Lucas, Executive Director of Lett.“Our mutual commitment to excellence and innovation has enabled us to achieve impressive results, further strengthening our partnership with the retailer.
