Reverse logistics is a key aspect in the operations of large companies, especially in the telecommunications sector, where the volume of equipment is massive. According to UNITAR, in 2022, the world generated 62 million tons of electronic waste, and this number is expected to grow 33% by 2030, reaching 82 million tons.
Currently, telecommunications face significant challenges in the management of returned equipment, ranging from the complexity in the removal of products to the standardization of receipt in Distribution Centers (CDs). With the increase in the volume of waste, an effective system of return and management of equipment becomes essential for the efficiency and sustainability of the sector.
According to Carlos Tanaka, CEO of PostalGow, specialist in logistics solutions for telecommunications, the capillarity of the mesh and the punctuality in the withdrawal of products, especially in more remote areas, are difficulties faced daily by companies in the sector.“Reverse logistics involves not only the return, but also the inspection and possible repair of equipment. Managing all these steps with high precision is complex, but essential to minimize environmental impacts and reduce costs”.
Solving challenges
Thinking about these challenges, PostalGow developed the platform ReturnaFacil, which provides practical and integrated solutions so that consumers can easily return the electronics they no longer use to contracted operators.
The platform allows him to make his return in a simple way, either in a post office or in a Kangu store, a carrier of the Free Market, closer.“This flexibility results in a higher rate of success in returns, optimizing the operational efficiency of companies customers”, says the CEO.
Integration and technology: facilitating the handling of returns
In addition, the tool can be integrated with ERP (Enterprise Resource Planning) systems of partner telecommunications companies, allowing them to automate return processes efficiently and personalized.“Integrating reverse logistics systems with ERP platforms is also another difficulty in the sector. Therefore, the platform includes integration APIs that facilitate the connection with” management systems, Tanaka details.
Cutting-edge technologies ensure safety and efficiency at every stage of the process, from LGPD requirements to equipment tracking, from return to arrival on CDs, which is one of the main problems that telecommunications companies face. “The use of smart cameras at the conference and handling control is an innovation that promises to increase the effectiveness of customer operations, improving the standardization of returns and organization in the” CDs, explains the CEO.
Expansion and sustainability
Initially serving the telecommunications sector, the company has plans to expand the platform's performance to B2C e-commerce Marketplaces. According to Tanaka, strategic partnerships with the Post Office and the Free Market guarantee the scope necessary to operate at the national level. “These collaborations are essential to allow the platform to reach a wider audience and provide an efficient service”, he points out.
By simplifying the return process and automating the processes, telecoms not only improve the sustainability of their operations, but also the customer experience. The platform has already proved to be an innovative and effective solution, receiving positive feedback from its users, which highlights the ease of use and the reduction of the Average Time of Service (TMA) in call centers.
