Years ago, when the order of pizzas was made by a landline and the menu options practically restricted to mozzarella and calabresa, it was not possible to imagine how the digital age would be a crucial element both in winning new customers and in the loyalty of existing ones.In the food sector, the strategic use of advanced technologies can significantly transform the operation and customer experience.
Elvis Marins, partner-owner of the Pizza Now network, highlights the importance of management systems and delivery platforms in the evolution of the business.“The implementation of robust systems and efficient platforms have been fundamental to the success and growth of the” franchises, says Marins.
Being competent in the operation is crucial, especially in the franchise sector, where everything is standardized and must follow a quality standard. Being effective and avoiding waste are essential factors for the success of the brand.
As a tool, Pizza Now uses, one of the main franchise management systems, which offers full support to the implementation and includes a corporate university to improve the efficiency of training. In addition, the system has a call module that centralizes communication with franchisees, facilitating daily administration.
Another crucial component is the order management solution that controls the financial and inventory, in addition to optimizing the preparation process.“This allows real-time remote control, managing internal flow and avoiding delays in delivery,” Marins explains.
In addition to the aforementioned systems, the franchise invests in its own delivery platform, as well as a partnership with iFood, where all stores have achieved the highest score.“Our goal is always to value efficiency, ensuring that the pizza arrives tasty and warm to the customer, maintaining high quality standards,”.
The integration of advanced technologies not only modernizes store operations, but also plays a crucial role in continuous success and customer satisfaction. Technological innovation can serve as a significant differentiator in a highly competitive market, making franchised units have a high turnover.Pizza Now, for example, aims to move from the R$20 million in 2024.
