At Easter, Cocoa Show turns own application into sales engine after record reached in 2024

At Easter, the desire for chocolate warms retail, and the Cocoa Show is transforming this high demand into digital growth. Its own application has consolidated itself as one of the main sales engines of the brand, going beyond a simple purchase channel to become an ecosystem of relationship and loyalty. In 2024, the app reached the first place in the download rankings in the Google Play Store during the Black Friday holiday, proving its strength and relevance in the market.

“Our app is more than a sales tool.It is an essential point of contact for our customers, where we can integrate the Cocoa Lovers experience and offer personalized communication and engagement journeys”, explains Anderson Nakandakare, New Channels Senior Manager at Cocoa Show.

Since its launch, the app represents +20% of the digital sales of Cacau Show, with an even more expressive growth during seasonal dates such as Easter. The brand, led by Ale Costa, enhances this performance with exclusive campaigns for Cacau Lovers and integrated marketing strategies, in addition to connecting with the ecosystem of digital channels, such as website, WhatsApp and Cocoa Show Delivery.

“In this way, we can be more present in the daily lives of our customers sharing special moments” complements the spokesperson of the Cocoa Show.

In the coming months, the brand promises news to strengthen the Cocoa Lovers, brand loyalty program, even more relevant within the app, including new purchasing modalities and exclusive benefits kobe Apps Platform, responsible for the creation and management of the application, solidifies the partnership with the brand reinforcing the rise of own apps as a growing trend in retail: digitalization as a competitive differential.

“At Easter, when the demand for chocolates reaches its peak, an application of its own makes all the difference to activate a base of loyal consumers to the products of the Cacau Show”, points out Bruno Bulso, COO and co-founder of Kobe Apps.
 

While many retailers are still seeking to balance physical and digital sales, Cacau Show has already positioned its app as a strategic pillar for omnichannel. With integration with CRM and loyalty program, the company can get data to better understand consumer behavior and customize experiences, using segmented push notifications for each stage of the journey.In addition, success, so that channels have fluidity and connection, is anchored in a robust logistics structure, able to sustain the expressive increase in demand. In this scenario, the Selia Fullcommerce, Strategic partner of the brand and Kobe Apps, plays an essential role, ensuring that every order reaches its destination with efficiency, agility and quality

“A Easter is an important milestone for our customers and for us it is the opportunity to put into practice all the robustness of our ecosystem. We work so that each sale represents a fluid, personalized and scalable experience. This year, we are very confident with the expected results and committed to delivering a very high-level operation”, says Angelo Vicente, CEO of Selia Fullcommerce.

With this ecosystem of strategic partnerships, Cacau Show can focus on what it does best: creating amazing chocolates and providing special moments for its consumers.