Largest book app and publishers work together to win more readers

The Skeelos, platform and reading community, its mission is to expand the distribution and access to books for thousands of people. The collection consists of more than 5 thousand titles is constituted by means of partnership with the main publishers such as Companhia das Letras, Grupo Editorial Record, Editora Sextante/Arqueiro, Planeta, Globo Livros, among others. These titles are distributed in digital format, in the model of e-book, audiobook and minibook, expanding the visibility of Brazilian publishers and authors and contributing to the formation of new readers.

“Since the beginning of the operation, Skeelo has distributed more than 11 billion books.In 2024, we accumulated more than 286 million minutes of reading, especially success stories like the book No Output, which was part of the Skeeloween collective reading marathon and became the most finished title in the history of the” app, explains Rodrigo Meinberg, CEO of Skeelo.

This engagement is no accident. The curation of the collection is carried out by a multidisciplinary team dedicated to improving the experience of readers.

Democratizing reading

The startup's pioneering business model, offered as a benefit by more than 150 companies, such as Vivo, Claro, UOL, Sem Parar and Terra, without additional costs to customers, benefits the entire ecosystem of the publishing market: publishers, which reach new audiences; partner companies, which deliver added value to their customers; and readers, who have easy access to large books, bringing new breath to the book sector.

“The distribution format is very simple for the user, just use your own mobile phone, anywhere, to enjoy everything that Skeelo offers. It is not necessary a specific device to read or listen to our content. Another great differential of other players, is the definitive possession of the book by the user. Once he won the book, the file will forever be his”, explains the CEO.

With this, the company consolidates the scenario of collaboration between the platform and publishers, presents a sustainable model for the market and contributes to a more informed, inclusive and connected society to the power of words.“The discourse that Brazilian does not read is outdated. Looking at the next 5 years, we see a great potential for growth. The goal is to further expand the collection, strengthen partnerships with publishers and companies to bring the benefit to a greater number of people, as well as invest in technologies that enhance the user experience”, concludes.