A BrandLovrs[Platform name], a platform connecting creators to major advertisers, is addressing a significant pain point for marketing managers: scalability and efficiency in investing in content creators. To illustrate the issue, a recent BrandLovrs survey revealed that 75% of managers reported difficulties in hiring the right creator. And this is just one stage of the entire process. Problems with managing creator relationships, and legal and financial bureaucracy, were mentioned by 15% and 13% of brands, respectively. Using proprietary technology, the company halves the average campaign execution time – typically around four weeks in the market.
This acceleration is possible thanks to the platform's proprietary AI algorithm, which allows advertisers to hire creators and manage the entire partnership automatically, with full visibility and control over each step, from hiring to payment. In just two minutes, it's possible to map a creator or an entire community, and the negotiation and signing of contracts are completed in about five minutes, thanks to automated processes that eliminate the usual bureaucracy associated with this type of transaction.
The briefing and expected delivery details for creators are directly inputted into the platform, with real-time support from BrandLovrs specialists to address any questions. Following content delivery, approval is swift: on average, only two minutes are needed, as an AI automatically compares the submitted material to the advertiser's specifications, accelerating the validation process and maintaining quality control.
Without technology, connecting large advertisers to small creators involves many intermediaries, making the process more expensive, slow, and bureaucratic. This increases campaign costs and reduces the value reaching the creator. We're revolutionizing the market by ensuring marketing budgets are directed entirely towards impactful media, eliminating unnecessary costs and boosting investment efficiency," explains Rapha Avellar, CEO and founder of BrandLovrs.
