Loyalty program innovation increases sales by 242% in just one year

Technology can be a great ally in business evolution.And this was proven by the strategic partnership between NAOS & A recognized dermocosmetics industry that owns the brands Bioderma, Institut Esthederm and Etat Pur & Interplayers, Interplayers hub technological innovations and new customer loyalty strategies have delivered a 242% growth in NAOS sales over 12 months.This breakthrough was achieved through the implementation of significant improvements to the MyNAOS Club program.

NAOS was struggling to capture essential data from purchases made directly on the shelves of pharmacies, which limited the recognition of loyal consumers and the customization of offers. To solve this problem, new business rules and technological integrations were implemented. This enabled a complete and unified view of sales, ensuring the efficiency of the loyalty program.

In order to intensify the public connection with NAOS, Interplayers implemented innovative solutions to effectively integrate sales data from multiple channels. This ability to monitor and reward all purchases has greatly increased consumer engagement and nearly tripled sales compared to the previous year. “With the collaboration of our team and the transition to Interplayers, we have been able to improve the user experience and significantly increase our sales”, says Gustavo Queiroz CRM and Digital Performance Coordinator NAOS.

The new scoring system attracted a significant number of new members, expanding and engaging the customer base. With the implementation of the new CRM tool, NAOS was able to segment and automate marketing actions more productively, resulting in a personalized experience for consumers. Oscar Basto Jr, Director of B2B2C and Retail at Interplayers, comments: “A partnership with NAOS was a challenging but extremely rewarding project. We implemented new business rules and technological integrations that not only improved the efficiency of the loyalty program, but also provided a more satisfying shopping experience for customers We are proud of the achieved results and look forward to continuing this success trajectory.

The importance of loyalty programs in consumer purchase decisions is highlighted in recent studies. For example, according to the Global Customer Loyalty Report 2024, 70% of consumers are more likely to recommend a brand if it has a good loyalty program . When well-executed, this feature increases sales, improves customer retention and overall engagement. Therefore, partnerships like this exemplify how technology and strategic collaboration can transform sales growth by setting a new standard in the healthcare market.