Making money without leaving home, creating content that generates profit, flexibility and transform their own lifestyle into business. This is the logic that has increasingly brought young people closer to the Direct Sale model. The sector, which has renewed itself with digitalization, conquered Generation Z, which sees in social networks not only a space of expression, but also an important source of income. A study by ABEVD, in partnership with CVA Solutions, reinforces this trend: 49.5% of the sector is formed by young people between 19 and 29 years. An audience that found on the internet a shortcut to financial freedom is a real alternative to the traditional market.
In this environment, two profiles stand out: those who use platforms to sell their products and services, and those who use them to discover and buy news. Not by chance, an Accenture study projects that social commerce should reach US$ 1.2 trillion by the end of 2025, with Generation Z and millennials accounting for 62% of this global market. Platforms such as TikTok illustrate this dynamic, since half of its users claim to have made purchases directly through the application, while 70% discover brands and products there (Certain evidence of the young people's trade between the channels.
And what was once seen as the (Catalog sale’, today has another face. In place of the product folder, are the stories on Instagram. Instead of the connections, are the direct. Direct Selling has evolved along with digital behavior, and found in influencers a new group of entrepreneurs, who sell, build personal brand and still create content that generates connection.
Real young people making their own story
Larissa Bileski, 20 years old, from Joinville (SC), conquered an important dream through Direct Selling: the purchase of her first car. “I started with extra money that made a lot of difference in my day to day, but today became my main source of income and led me to greater achievements”, she reveals. In addition to financial gains, Larissa highlights the personal growth that this path has provided: “Me has become a much more confident person, I have developed my communication and leadership skills”, celebrates. In social networks, her reach has grown so much that she has been invited to participate in a pilot project of the TikTok more digital as a.
Direct Selling, which was once synonymous only with meetings and catalog, reinvented itself with videos, stories and algorithms. The sector moved only last year about R$50 billion “I started selling products through social networks because I realized the potential to reach a larger audience and, consequently, increase my sales. What motivated me to take this step was the possibility of reconciling my full-time study with sales and, in this way, make an extra income, which today has become 100% of my source of income, even after the completion of my” studies, says Larissa.
With a well-structured digital routine, the young woman turns her Instagram into a showcase and direct channel with customers. “I use Instagram to connect with my customers and also to prospect new ones, I share news, tips and promotions. This means of communication has become essential in my routine, because it allows an almost real-time interaction”, he highlights.
About her routine, Larissa explains that the day to day begins with organization and weekly planning, usually on Mondays. “Every day I take the time to advertise the products on social networks, respond to customer messages and organize orders”, she says. In addition, as a Business Leader, she dedicates moments to study the promotions of the cycle, seeking to enhance profits and guide her network of consultants to focus on the most advantageous offers. “Every day is unique, but my focus is always to deliver quality service and keep my business moving. My manager, Andreza, always speaks: 1sthe finds those who are on the move ’ shares it, I believe it.
Connection, content and digital intelligence
For Igor Henrique Viana Fernandes, 21 years old, reseller of Royal Prestige in Belo Horizonte (MG), digital presence is what sustains the credibility of the business. “When we show in the networks our day to day, customers create trust. People buy more when they see that you really live that”, he says.
Both Larissa and Igor are examples of how Generation Z sees technology as an ally to undertake with freedom and innovation.“The future of Direct Selling is in real connections. We sell, yes, but also inspires and generates impact”, says Larissa.
“Today the entrepreneur is also a creator. He creates content, creates relationships and creates opportunities. Direct Selling is this: a business with purpose, where the young can make real money, with freedom, personal style and” impact, concludes Adriana.
