This startup avoided the loss of R$ 1 billion in revenues from brands and influencers against fake websites and profiles

The scenario of digital fraud in Brazil reaches alarming levels, with a total loss of R$ 5.8 billion in 2023 and a daily average of 13 thousand coup attempts, adding 4.7 million incidents in the year, according to data from serasa Experian withdrawals. In this environment of growing threat, the performance of companies specialized in brand protection online, like Offertech, has proven relevant. The Brazilian startup has already avoided the loss of R$ 1 billion in revenue that would be captured by criminals through fake websites and profiles misusing the names of brands and digital influencers.

The need for solutions such as Offertech it is accentuated by the rapid evolution of digital threats.Brazil, for example, was the 2nd country in Latin America with the most phishing attacks in 2023, according to kaspersky Dataalso, the use of Artificial Intelligence (AI) to create deepfakes and ultra-realistic fake profiles in scams is a growing trend, with notorious cases of using AI to deceive victims. Digital influencers, in turn, are frequent targets of fake profiles that misuse their image or content, generating losses and damage to reputation.

The New Dynamics of Digital Fraud

“A 2nova dor’ that Offertech addresses is an epidemic of digital fraud of a different kind, more treacherous and misleading, which develops in a subtle and imperceptible way, but with harmful or dangerous effects. This phenomenon arose with the massification of e-commerce and social networks. It is no longer just a counterfeit product, but the complete falsification of the identity and trust of brands and consumers”, explains Felipe Meirelles, CEO of Offertech. 

Traditional cybersecurity solutions generally focus on protecting a company's internal data and infrastructure, which is vital, but do not address the external threat of fake websites and profiles operating outside the company's networks.Our expertise is in proactively monitoring the brand's external environment on the internet”.

Artificial Intelligence and Rapid Response

Offertech operates with a proprietary and highly specialized Artificial Intelligence, active 24 hours a day, 7 days a week. This AI uses advanced Machine Learning and natural language processing algorithms, trained with millions of fraud incidents, to identify anomalies and attempts of fraudulent imitation in real time. This agility allows Offertech to send takedown notifications in less than a minute, with removals effective in a few hours A speed that, according to the company, no traditional method can. Offertech registers 100% of effectiveness in removals for global brands such as global brands Adidas, JBL, Motorola and Samsung.

The Consequences of Digital Fraud

Since its market performance, Offertech has monitored more than 25 Million ads and removed 10 Million incidents of fraudthe impact of digital fraud goes beyond financial, directly affecting reputation and credibility. Trust in influencer posts in Latin America, for example, fell from 58.1% in 2022 to 37.7% in June 2024, according to latam Intersect PR Research. 

Global companies continue to face reputational crises due to fake news and misinformation, according to crisis management reports such as the Edelman Trust Barometer 2024the impact of digital fraud extends far beyond the direct value we have already helped protect by eroding a brand's most valuable assets: its reputation and its loyal customer base.When a consumer is deceived by a fraud associated with it, anger and frustration fall on the legitimate brand, even though it is the” victim, Meirelles points out.

Commitment to a Safer Digital Environment

The CEO of Offertech reiterates the company's commitment to protect brands in the online environment to make the internet a safer place for people and brands. “In our performance, we seek not only the removal of fraud, but also the empowerment of its partners.For this, we use several tools, including an unprecedented application of complaints that allows authorized partners and strategic users to report illegalities intuitively, helping to identify new threats”.

For more information on Offertech solutions and combating online illegalities, visit www.offertech.com.br/