She began working with her grandfather at the age of 14. At 22 she became CEO of the company

When Larissa Isensee started working in her grandfather's textile factory, which takes her surname, at 14, she could hardly imagine that, a little more than a decade later, she would be leading the business with a strategic vision that would make her a success. Today, at 26, she is CEO of the only industry in Brazil specializing in the manufacture of circular loom for fabrics from already scrapped machines, offering savings to its customers. 

As a teenager, she took on the challenge of selling textile machines.“I always wanted to understand every detail of what I sold. Knowing the operation of the machines was essential so that I could give confidence to the customers”. Her dedication to improving sales techniques and to knowing the products deeply made her become a leader and sales specialist at a very young age. 

When her grandfather decided to retire, she saw an opportunity that few would dare to seize. At just 22 years old, she took over the governance of the company, leasing the industry with the challenge of raising it. According to the 8th edition Women in the Boardroom, research conducted by Deloitte, a global consulting and auditing company, only 6% of CEOs are women worldwide.“I have never let me be intimidated.What matters is how much you are willing to learn and dedicate yourself to”, he says. 

At the time, the factory was facing debt and modest revenues of R$ 1.2 million per year. Larissa, with her sales experience, identified the biggest problem: communication with customers. “I knew we needed to change the way we connected with people. It took more than selling; it was necessary to inform and detail to our customers about the circular loom and its advantages”, she explains. 

With this turn of key, which was decisive for the growth of her new business, she reshaped her team, investing in specialized training.“Each employee needs to be an expert.They are not just there to sell, but to solve doubts and build trust”, he says.

In just two years, the young CEO not only managed to renegotiate all industry debts, but also tripled revenues, which jumped to nearly R$ 4 million in 2024. 

One of the differentials of the industry is the manufacture of circular looms from already scrapped machines, something unique in Brazil. This sustainable solution allows small entrepreneurs to save up to 70% in the initial investment, facilitating access to high quality equipment. 

Innovation and excellence in service have not only consolidated its leadership in the national market, but also opened other borders. Today, it exports exclusive circular loom pieces to all of Latin America, breaking barriers and taking Brazilian expertise beyond our borders. 

Young but determined, Larissa Isensee uses her expertise in sales and leadership spirit to mark her name in the history of the Brazilian textile industry. For her, the secret of success lies in the passion for what she does and the courage to innovate. “My greatest motivation has always been to show that with knowledge and determination, it is possible to transform even the greatest challenges into” opportunities.

Larissa's story is an inspiration for young entrepreneurs who dream of making a difference.“The future belongs to those who believe in the power of ideas and work responsibly.This is the message I want to leave for everyone”, concludes the young CEO.