From flowers to millions: learn about the story of Clovis Souza, CEO of Giuliana Flores

From flower salesman in a cemetery in the East Zone of Sao Paulo to owner of his own business. The story of Clovis Souza, the name behind Giuliana Flores, is a class of entrepreneurship, love of the profession, attention to the market and the opportunities that arise along the way. Today the brand, which emerged there in 2000, facing the “ of the internet”, is recognized as the largest e-commerce in the floriculture business, besides being one of the largest Case studies of success.

No wonder, the leading entrepreneur of the segment, for years collects numbers that impress. There are more than 800 thousand deliveries a year, 700 thousand unique visitors/month and more than 5 thousand cities served. The partnerships with weight renowned brands in the market, such as Kopenhagen, Ferrero Rocher, Nestle, Heineken, Milka, Natura, Havanna, Lindt, Chandon, Rommanel, Vivedas and Uatt?

Located in Sao Caetano do Sul (SP), the distribution center of the brand has 2.7 square meters and an infrastructure capable of meeting 85% of requests in up to one hour. The company still has a store in the same city of 600 square meters. In addition, this year inaugurated a new physical store in Santo Andre (SP), in an area of 300 square meters.

When asked if he imagined where he would go, Clovis Souza is emphatic when he says no. But the fact is that his love for flowers and his ability to do business formed the bridge between the 10-year-old salesman of a small flower shop and the prominent entrepreneur of today. “I believe that success is due not only to the quality of our services but also to the ability to innovate and (run behind ideas to please the public‘, reports the entrepreneur.

The very expansion of floriculture was born from this observation.In the beginning, the shopping options were items that usually accompany flowers, such as chocolates and plush. Until the entrepreneur realized that there was no reason to limit himself. Thus, he included in the brand portfolio perfumes, books, semijoias, decorative objects, toys, differentiated treats and other products.

However, as not everything is flowers, there were also many difficulties at the beginning. Clovis says that the main was in relation to carriers. “They were not used to delivering sensitive, fragile products as some items of our e-commerce. Today, however, this process is one of the greatest assets of Giuliana Flores.We managed to send safely and quality our items in almost all of Brazil. And still in record time three hours to the great Sao Paulo”, he informs.

Currently, for the entrepreneur, the challenge is to win more and more new buyers and keep current customers satisfied. “Therefore, we seek the best in the market to offer our consumers. We research trends, improvements in our services and we are always looking for gift options that convey all the affection and affection we also feel in this branch”, he points out.