Compra Agora bets on personalized communication and records over 10,000 monthly orders via WhatsApp

Messaging applications such as WhatsApp are among the most widely used social networks in Brazil. According to a study by VTrends, a research hub actionable insights, of Vivo, 80% of Brazilians access these applications daily. For retail, this represents an opportunity: as a tool for the sector, it can drive increased sales and customer loyalty. An example is the digital marketplace Compra Agora, which, through the implementation of Yalo's intelligent platform, recorded an increase in the average ticket to R$ 2.3 thousand per retailer in 2024. Sales via WhatsApp already account for approximately 16% of Compra Agora's total transactions – and 30% of these orders are entirely organic, meaning they occur without salesperson assistance. The marketplace supplies about 530,000 stores in Brazil and has an annual revenue of around R$ 6 billion. 

By using WhatsApp for messaging and personalized promotions, the company achieved over 10,000 monthly orders. Revenue from products sold through the messaging app grew 164% compared to 2023, while orders increased by 136% in the same period. “Yalo's solutions are flexible, adapting to our disruptive business model and enabling rapid testing, precise analysis, and continuous evolution of solutions,” stated Thaise Hagge, General Manager of Compra Agora. 

Yalo's platform allows companies to manage the entire customer lifecycle through personalized and goal-oriented conversations. With this model, Compra Agora was able to transform the service experience into a smoother and more efficient one, using real customer data at scale to create more detailed segmentation groups. 

With over 19.8 million messages on the WhatsApp channel, the intelligent agent system used by Compra Agora utilizes 150 base responses, generating more than 40,000 variations with AI. The result is a hybrid model, with 98% of interactions being resolved by the bot. “The Yalo platform has allowed us to expand our shopping basket, strengthening our market position by improving brand proximity, direct communication, and active listening to customer needs,” explained Hagge. 

With the goal of strengthening relationships with its own expanding retail network and creating new sales strategies, Compra Agora found in Yalo a solution to build an autonomous communication journey, with over 68% of stores placing orders independently. This way, the entire purchase journey can be handled autonomously, from first contact to purchase completion. “Since 2022, we have supported retailers via WhatsApp through the Yalo platform, which facilitates order digitization and autonomy, reduces consultation time, and allows for an increase in purchase frequency and value,” explained Thaise. 

Integrating WhatsApp into the purchasing process has transformed the experience for retailers, enabling dynamic communication and providing an agile and practical tool to manage orders, access personalized recommendations, and resolve queries directly and immediately. “While browsing the e-commerce site, retailers can simply chat with the agent, state their needs, and receive the best suggestions and promotions. It is an intuitive process that saves time and simplifies decisions, especially for small and medium-sized retailers,” concluded Manuel Centeno, co-founder and General Manager of Yalo Brazil.