In the dynamic universe of Brazilian entrepreneurship (ABF), 51 million people want to start a business in the next three years 51 million people 51 million 51 million people 5. Central do Franqueado is transforming one of the most sought-after segments of the market with its own methodology.Call CentralON, the corporation's digital platform already serves more than 200 customers and is exponentially optimizing the operational management of franchise networks in Brazil.
The franchise sector raised R$ 240.6 billion in 2023, with a growth of 13.8% compared to the previous year, according to ABF. The food segment, for example, led by foodservice, was one of the fastest growing last year, reflecting its robustness and potential. Faced with this scenario, the Franchisee Center is positioned to boost the success of the units.
The CentralON methodology of the Franchisee Center is a process divided into three stages:
- ONset: In this step, there is a detailed analysis of the specific challenges of the franchise network and the right tools are selected to solve these problems.
- ONboarding: Here, the company follows up on the implementation of the solutions, ensuring that everything works effectively.
- ONgoing: The third phase focuses on the improvement cycle. The Franchisee Center conducts regular evaluations and makes adjustments as necessary to promote continuous help to the network served.
“Each franchise has a unique journey, and our triple approach is designed to illuminate the path of customers towards results. The sector is growing a lot, but we must not forget that competitiveness also grows in parallel. Thinking about this, we must consider the best strategies to stay active”, he comments Dario Ruschel, CEO of Franchisee Central.
Among the competitive advantages offered by the Franchisee Center, we highlight the promotion of connection, unification and expansion of networks, independence and a platform that simplifies management, from communication to quality control and support in the expansion process. The company also ensures compliance with the General Data Protection Law (LGPD), ensuring legal certainty and tranquility for operations.
With an exclusive focus on networks with 50 units or more, the platform also differentiates itself by the solid partnership with the clients served.“Nosso DNA and our vision of transformation are some of our biggest differentials.We believe that our essence and proximity to the clients stand out in the market. This allows us to offer customized solutions for the specific needs of each” network, he points out Joao Cabral, COO of Central do Franqueado.
