Coffee++ recovers 17.3% of abandoned carts with Compra Rápida's AI

A Coffee++, a leading Brazilian specialty coffee brand, recovered 17.3% of abandoned carts in just 30 days with the support of an artificial intelligence solution developed by Quick Purchase, a startup specialized in e-commerce conversion. The virtual assistant, named LIA, was trained to provide consultative, humanized service aligned with the brand's quality standards—all without the need for discounts.

Operating via WhatsApp, LIA interacts with consumers who abandon their carts, offering direct assistance regarding product inquiries, preparation methods, subscriptions, and brand benefits. The conversation tone is empathetic and personal, as if the customer were speaking with a barista or in-house specialist.

“Our mission has always been to deliver a complete specialty coffee experience, from farm to cup. With LIA, we extended this experience to digital customer service—swift, courteous, and technically knowledgeable,” stated Tiago Alvisi, partner and director of Coffee++.

The project was developed in collaboration with the Coffee++ team to ensure the AI was trained with in-depth product knowledge and brand-aligned language. In addition to the 17.3% recovery rate, the AI also demonstrated strength in another key metric: most conversions occurred without the use of coupons or promotions, which helps maintain profit margins and reinforces the brand's premium positioning.

Cart abandonment is one of the most recurring challenges in Brazilian e-commerce. According to ABCOMM data, up to 82% of online shopping attempts are not completed, often due to unclear product information or purchase process uncertainties. Quick Purchase’s solution addresses these exact points by efficiently integrating human service and technology.

“Many abandonments occur due to unresolved doubts. We already improved this with our one-click checkout. With LIA, we also address this gap in customer service, boosting client confidence and driving conversion,” explains Marcoccia.

Within just one month of operation, Coffee++ observed concrete results in conversion, experience, and engagement, proving that AI and specialty coffee are perfectly aligned when the focus is on the consumer.