About 50 executives from companies in Novo Hamburgo and region participated on Friday (25) in Coffee with AI, promoted by Paipe Technology and Innovation. The event, held in the Dutra Space, was an opportunity to discuss the future of artificial intelligence and the use of technology in all areas of the company to boost competitiveness. A survey conducted by consultancy McKinsey points out that in 2024, 72% of companies in the world already adopt the technology, a significant advance compared to 55% in 2023.
AI experts presented the trends and impacts of artificial intelligence in organizations. The opening was made by Vinicius Dutra, creator of the Dutra Method, who spoke about the “Impact of AI in the valuation of companies”. Then Matheus Zeuch, of SAP LABS, addressed the “Innovation and application of AI in the SAP”, and Felipe de Moraes, from Paipe, spoke about “IA in the business areas”.
“When a company adopts artificial intelligence, the market tends to see an increase in its value. The next competitive differential of organizations will be the use of AI in all areas”, says Marcelo Dannus, CEO of Paipe. The main reason, he explains, is the gain of intelligence for the company. “Having the data is not the same as having knowledge. It is necessary to correlate them to generate competitiveness and innovation, and this AI does like no one ELSE”, he adds.
Founded in 2013, Paipe, based in Novo Hamburgo, develops customized software focused on solutions that use artificial intelligence. The startup has already delivered more than 1.2 thousand projects for sectors such as health, sales, finance, export and logistics. Among the methodologies offered by Paipe to streamline the deployment of AI in companies is HackIAthon, which identifies potential applications of technology in everyday life, in different sectors.
