Brazil Mobile Convention features Xiaomi as an exhibitor and promises to revolutionize the Brazilian mobile market

A Brazil Mobile Convention will take place this weekend, on March 22 and 23, at the Anhembi District in São Paulo. Established as the most influential event in the mobile retail sector in Latin America, the gathering is part of Grupo Eletrolar, a specialist organizer of national and international trade fairs. The 2025 edition already has over 8,000 registered visitors and will feature more than 100 exhibitors, including Xiaomi, Honor, Itel, among others.

The event's program also includes lectures and panel discussions with industry leaders. Luciano Barbosa, Head of Projects at Xiaomi Brazil, will discuss the brand's strategies in the country. Dafna Blaschkauer, former Country Manager of Apple, will deliver a keynote on innovation and customer experience, while Dema Oliveira, formerly of Samsung, will share insights on intelligence for business expansion.

Additionally, André Vermaeccia, Strategic Partnerships Manager at TikTok, will explain how to leverage sales through the platform, and entrepreneur Marcus Marques will lead an inspiring lecture on entrepreneurship.

Space dedicated to debates

In addition to the main program, the Arena Mobile Talks will be a space dedicated to dynamic debates on essential industry topics, with participation from experts such as Felipe Guima, who will discuss brand value and differentiation, and Marcelo Alves, who will explore the credit market in Brazil.

“CBM was born from the need to create a space for exchange between mobile retail brands, experts, and industry entrepreneurs. It is a fully immersive experience that connects through rich content, networking, and precise tools,” says Cadu Oliveira, the event's founder.

Participating brands

Major names such as Allied, the largest distributor of iPhones in the country, Realme, a Chinese smartphone manufacturer, and Gorila Shield, a national reference in mobile accessory sales, among many others, will be present at CBM.

Participants who purchase the UltraVip ticket will enjoy exclusive benefits, including private mentorship with Marcus Marques, priority seating at lectures, access to the VIP area for both days, a VIP kit, and exclusive accreditation.  

Service:

Event: Brazil Mobile Convention 2025

Date: March 22 and 23, 2025

Location: Anhembi District – R. Prof. Milton Rodrigues, s/n, Santana – São Paulo – SP. Entrance via gate P38.

Tickets: Available in different tiers, including free and VIP plans.

More information: https://convencaobrazilmobile.com/