IAB Brazil launches Compliance and Best Practices Manual on Artificial Intelligence in Digital Advertising

IAB Brasil announces the launch of the "Compliance and Best Practices Handbook on Artificial Intelligence in Digital Advertising." Developed by IAB Brasil's Committee of Regulatory and Legal Affairs, the material aims to support advertisers, agencies, media, and digital platforms in the responsible adoption of AI, ensuring their campaigns are conducted in accordance with industry regulations and best practices.

The handbook complements the Guide to Using Artificial Intelligence in Digital Advertising, launched last year by IAB Brasil, and addresses fundamental topics such as the current AI regulatory landscape, compliance with personal data protection laws, brand safety in programmatic advertising, as well as ethical issues related to AI-driven advertising measurement.

The launch occurs at a time when significant initiatives are underway to regulate the use of Artificial Intelligence in Brazil. Among them are the Brazilian Artificial Intelligence Plan (PBIA) 2024-2028, from the Ministry of Science, Technology, and Innovation (MCTI), and Bill 2338/2023, which is under discussion in the National Congress and aims to establish a legal framework for the responsible use of AI, focusing on privacy and transparency.

"IAB Brasil acts as a bridge between the industry and the government, ensuring that public policies reflect market reality. Our priority is that any regulation protects consumers, promotes a healthy digital environment, and simultaneously preserves innovation and the sustainability of our sector. This handbook is certainly another important step towards enabling everyone to use AI effectively, in an ethical, safe, and responsible manner," states Denise Porto Hruby, CEO of IAB Brasil.

The handbook's content is structured in two parts. The first part addresses the current regulation of AI in Brazil, copyright related to AI, and guidelines for legal compliance and data protection. The second part presents discussions on brand safety, ethics, and transparency in the use of AI for advertising measurement, concluding with suggestions for implementing best practices.

To access the complete handbook, click here..