The AutomationEdge User Conference 2025, the largest community gathering AutomationEdge, a provider of Hyperautomation solutions, Robotic Process Automation (RPA) and IT Automation, in Brazil, was held on Thursday in an innovative and interactive format. Streamed live directly from the Digicast Studio in Curitiba, the event adopted the podcast format and was led by journalist Iara Maggioni alongside Fernando Baldin, country manager LATAM AutomationEdge.
In order to promote the exchange of practical experiences and expand knowledge about hyperautomation, RPA and IT automation, the meeting brought together experts and leaders of public and private companies that are on the front lines of digital transformation in the country. Among the guests were professionals from Caixa Economica Federal, MaxiPas, Unimed Santa Catarina, Grupo Autus, Thales, Quality Digital and Cosmo System, as well as representatives of AutomationEdge itself.
“Automation is no longer a choice, it is a strategic need to scale businesses, ensure operational efficiency and above all, unleash the human potential of teams.Our conference is a reflection of this” movement, comments Baldin.
During eight interviews conducted in a dynamic format, guests shared insights on professional journeys, ongoing and realized automation projects, challenges faced, best practices and emerging trends such as combining RPA with artificial intelligence (AI).
In the first interview, Joao Paulo da Silva, Digital Transformation Manager at Thales, discussed the concrete impacts of AI in the sector, highlighting use cases and skills expected of professionals of the future.
In the second round, Henrique Botelho, Automation CoE Leader, and Fabio Tanaka, Automation Specialist, both from Caixa Economica Federal, addressed the maturation of the institution's Automation CoE (Center of Excellence), detailing RPA processes in operation and observed gains.
Kamila Borges, Director of MaxIPas Criciuma, and Tony Hass, IT Coordinator of Unimed SC Group, in the third conversation, highlighted the differentials of the solutions adopted in comparison with the market, in addition to the investments and strategic vision of both institutions.
In remote format, the fourth interview was conducted with Zandra Queiroz, IT Coordinator of the Autus Group, who spoke about her trajectory, the challenges of women in IT and the paths to successful automation with a focus on governance and project management.
AutomationEdge Head of Pre-Sales Rosni Neto participated in the fifth interview to report on use cases and the relationship with automated systems.
Jefferson Xavier, Service Desk Manager at Quality Digital, explored the impact of traceability on automated processes and the importance of developing technical skills in IT teams.
In the penultimate round, Wagner Titon, CEO, and Felipe Nascimento, Head of Business, Cosmo System, discussed the synergy between RPA and AI, new products, and technological advances applied to different verticals.
To close the program, Rosni Neto participated once again, but alongside Lucas Galvam, Support Analyst & CX AutomationEdge, in a debate aimed at beginners in the area, with practical tips for training and entry into the universe of RPA.
In addition to the high-level technical content, the event provided an interactive experience with public participation through questions and comments sent during the broadcast. Those enrolled by the Sympla platform also competed for exclusive promotions and gifts.
“We want to build an active and engaged community, where knowledge circulates, doubts find answers and people feel part of the transformation. This is the mission of the User Conference and what moves us to continue evolving every year”, Baldin highlights.
The AutomationEdge User Conference 2025 has consolidated itself as a strategic space to strengthen the automation ecosystem in Brazil, promoting integration between technology, processes and people, pointing concrete paths for sustainable digital transformation.
