Google updates change game for publishers and require new traffic strategy

Recent changes implemented by Google already directly affect traffic from content portals across Brazil.The fall in audience has worried publishers, publishers and content producers, especially with visible impact on channels such as Google Discover, Google News and organic search results.

To clarify what has changed and guide adaptation strategies, PremiumAds , a certified partner of Google (06/05), at 10am, a free webinar with experts in programmatic media and technical SEO. The event is aimed at professionals in the digital ecosystem, including portal managers, newsroom teams, agencies and those responsible for monetization and traffic.

With the theme “O that Google changed & how it impacts your portal today”, the virtual meeting brings together Carol Chaim, expert in technical SEO and WordPress, and Jhollyne Skroch, strategist at PremiumAds.The proposal is to present a practical and strategic analysis of the latest updates from Google and its effects on the visibility and performance of content sites.

In addition to pointing out the main points of impact of the updates, the webinar will highlight recommended actions to preserve and recover the audience, an urgent theme for those who operate in the digital market and depend on organic traffic as an essential source of reach and revenue, contextualizes Riadis Dornelles, CEO Latam of PremiumAds.

Service:

Date: 06/05/2025 (tuesday)

Time: 10h00 

Online event and free

Registration: https://bit.ly/webinar6maiopabra