Eitri, the platform for application development transforming Brazilian retail, remains focused on creating mobile solutions that offer three times the productivity for one-third the cost to businesses. An example of this is the work developed in partnership with Wicomm for ToyMania, a store offering a wide range of products for all ages, including educational toys and collectible items from renowned brands like Fisher-Price and Barbie. During Children's Day week, the most important time of year for the sector, there was growth of... 12,5% In sales. Furthermore, users who navigated the app registered an average ticket of R$1,247, while the average app conversion rate was 61%.
According to the Adjust annual report, a data analysis and analytics company, in 2023 alone, there was a 34% increase in revenue for companies using apps, accelerating the growth of this market. With this outlook, ToyMania wanted to offer even more convenience to its consumers. The main challenge was creating an environment that strengthened the customer relationship and allowed for easy and optimized navigation, without compromising the variety of the catalog or the quality of the services already offered by the website. With a complete portfolio in UX, CRO, Media and CRM services, Wicomm optimized the entire user experience, ensuring high performance in the application. Eitri brought a robust and scalable technological solution for the app's development, allowing the company to meet market demands with excellence.
While many competing apps focus solely on sales, the ToyMania app delivers a complete experience. Besides being fast, intuitive, and easy to use, it connects the customer with the brand in a more engaging way, offering not only toys, but also content and benefits through a points program, strengthening customer relationships and encouraging loyalty," explains Guilherme Martins, co-founder of Eitri.
Development
Designed to make navigation easy for parents, guardians, and even the littlest users, the app features a simple and quick interface. It provides a smooth and practical experience, allowing any user to find their favorite products without difficulty. Lightweight and fast-loading, it was developed to be intuitive, accessible even for those unfamiliar with technology and app navigation.
Among the resources, highlight the complete catalog, organized so products can be found in a few clicks, with filters that make searching easier, whether for a last-minute gift or a special toy. The rewards program rewards each purchase with points that can be exchanged for discounts, strengthening the customer relationship. Personalized notifications keep users informed about promotions, releases, and important dates, such as birthdays. Furthermore, the app offers exclusive content, with activity suggestions, news about famous brands and events in the toy world, including articles, videos, and live streams on the major releases.
"We are extremely pleased. Our goal with the new shopping app was to make the user experience easier, more accessible, and more convenient. Now, buyers can browse, acquire products quickly, and receive notifications about promotions. More than just a sales channel, it's an extension of our company, connecting customers through content, live streams, and entertainment, which strengthens consumer ties with our brand," says Eduardo Carvalho, head of e-commerce at ToyMania.
