The research of the National Association of Bookstores (ANL) reveals a worrying drop in reading habits in Brazil. Currently, 60% of the population does not read and more than 40% has lost interest in reading in recent years. Given this scenario, reading becomes even more essential for those seeking to awaken creativity and foster entrepreneurship. It offers the opportunity to rediscover its value as a source of inspiration and solution, as well as being a catalyst for reflection on the importance of innovation and transformation in the business environment.
To inspire professionals, a selection of works recommended by CEOs and renowned leaders offers valuable insights into how reading can be a powerful tool for driving new ideas and strategies
Rodrigo Meinberg co-founder and CEO of Skeelos
The Mindset of Innovation: The journey of success to enhance the growth of your company & I. Guilherme Horn
“The book addresses in a practical and direct way how innovation has become a vital need for companies.In a scenario of constant technological transformations, Horn teaches us to ensure competitiveness and success in the digital age.It is an indispensable reading for those who want to lead with vision and protagonism”.
Deborah Montenegro irende General da Geekie
The rule is to have no rules: Netflix and the culture of reinvention
“The book inspires us by showing how status questioning and creative freedom drive a culture that is agile and innovative.This book reinforces the importance of being innovative and efficient, always with one purpose: to transform education
Marcela Quint ^^^^^^ Aurum
Start with why Simon Sinek
Simon Sinek studies how leaders connected to the purpose of their organizations inspire people and engage their teams, creating more innovative and profitable companies.”
Thales Zanussi ^^^^^^ Mission Brazil
The universe in a nutshell Stephen Hawking
“This book made me reflect a lot on how, in entrepreneurship, we are always dealing with the unknown, as well as theoretical physicists. In our day to day, we have to be ready to embrace uncertainty, innovate and sometimes challenge the rules of the game, just as Hawking explores the boundaries of the universe. And, just like in physics, we can not be afraid to question the status quo and discover new possibilities. I highly recommend this reading for those seeking to expand their vision, both in business and in life.”
Caio Telles's ^^^^^^ BugHunt
The Innovator’s Dilemma & Clayton Christensen
“The concept of disruptive innovation that it brings is something that has been very marked for me. It is a warning for business leaders to always keep an eye on the future and willing to embrace change, even when, at first glance, they seem risky or unprofitable. The book has a solid research base and shows how even doing (all right’, companies can be caught by surprise.What most impacted me was to realize that innovation is not only about creating something new, but also having the courage to leave what is already working behind and seek new ways to evolve.”
Victor Santos's ^^^^^^ Liv Up's
Shoe Dog Phil Knight
“O book tells the story of the creation of Nike, such an iconic and inspiring brand ¡ ̄ for me and for millions of people. It was very rich to be able to read about the construction of the brand in the early years and understand how it has been climbing over time. The book shows how some bets and decisions can take a business to another level.”
Fanny Moral's ^COO and co-founder of Eureka Coworking
Clear Thinking by Shane Parresh
“In times of so many important decisions in everyday life, Shane Parresh's book has been fundamental for those who seek to stand out in such a competitive and innovative market.It presents us with mental models that help us to think critically and make more assertive decisions, avoiding the famous pitfalls of cognitive biases. The most interesting is the practical way he teaches to apply these concepts in routine, showing that it is possible to train our brain to have clarity and objectivity when making important decisions.”
John Brognoli CEO and founder of Duo&Co Group
Be Fucking Caio Carneiro
“The book shows exactly what a person needs to be a differentiated and high-level human being. Qualities that today, are lacking in the market, and that only above average people are able to achieve.”
Gabriel Oliveira's ^^^^^^ MUTINY
Lean Startup: how to use continuous innovation to create radically successful businesses & more
“It is a fundamental book for entrepreneurs seeking to maximize their chances of success in the competitive world of startups. The Ries approach, focused on experimentation and continuous adaptation, transforms the way companies are built. In addition, it offers practical tools to validate ideas quickly, avoiding waste and promoting sustainable growth.It is an indispensable read for any entrepreneur who wants to innovate, excel in the market and succeed.”
Felipe Negri ^^^^^^ Pinbank
Road Less Stupid by Keith J. Cunningham
“Esse book brings an innovative way to negotiate with board of successful entrepreneurs. Usually, when we think of something innovative, we think of sophistication, technology, something out of the box. This book makes us reflect and tells stories of how seemingly simple solutions can be extremely innovative and effective, especially for everyday problems in the business world, in addition to bringing to light about when simplicity will often be much more decisive in a negotiation pitch, than a more complex narrative”.
Paulo Silveira ^^^^^^ Alura
The Innovation Dilemma by Clayton Christensen
“A book that completes almost 30 years and remains relevant and current. In it, Professor Christensen introduces the concept of disruption in the context of entrepreneurship and technology, emphasizing that innovation can be perceived as a threat to our own business: and that this should not be a problem. On the contrary, inertia is a much greater risk, as it can make us targets for disruption by competing companies”.
Adriano Almeida's ^^^^ Alura For Business
The infinite game 'Simon Sinek
“In game theory, there are the concepts of Finite and Infinite Game. The same applies to business. Companies playing Finite Game are doomed to failure. Success comes to those who understand that the game is infinite: the rules change, competitors evolve, and innovation is constant. This work, rich in nuances and highly practical, is the book I give as a gift to all my direct leaders”.
Renato Avelar ^^Member and co-CEO A&EIGHT
Michael S. Malone, Salim Ismail and Yuri Van Gees
“Every business manager should read this book, because, in addition to explaining the concept of exponential startups, it also brings all the synthesis of a lean approach. The book brings a very interesting thesis that is the (MAJOR company’ to show that it is no use trying to innovate with outdated and stifled processes. That is, these large companies must build startups to “atacar mothership”, the company itself bets on models that are out of its core business and that can change it, especially in a globalized world and with constant innovation.
