A recent survey conducted by Nuvemshop – an e-commerce platform – found that 64% of brands with D2C (Direct to Consumer) sales have difficulty communicating strategically; 40% still rely on paid traffic and are looking for alternatives to build engaged communities; and 68% report low conversion rates and challenges in scaling their business.
The survey shows that, despite the growth of e-commerce, many retailers still face insecurity about how to communicate strategically, create consistent and relevant content, increase visibility, and stand out in an increasingly competitive market.
“It’s not enough to have a good product. To thrive in e-commerce, it is essential to communicate value, create a connection with the audience, and differentiate from the competition. The D2C Summit was created precisely to support brands in this process, offering not only inspiration but also practical tools to expand, accelerate, and scale their businesses with control and real results,” explains Bernardo Brandão, CMO of Nuvemshop.
To create an environment for discussion, education, and diagnosis, the 1st event in Brazil for brands that sell directly to consumers, the D2C Summit, will take place in São Paulo on September 30 and October 1. The event, which will have its 1st edition in Brazil and will eventually expand to other Latin American countries, is designed to be a comprehensive dive into the journey of digital brands, combining high-level content, exclusive practices, and experiences that go beyond debate.
The purpose of the D2C Summit is clear: to help brands overcome the main obstacles of the digital market. The event will feature talks and panels with big names in the market, such as Caito Maia, founder and CEO of Chilli Beans; Fabi Justus, entrepreneur and partner at Les Cloches; Beatriz Guarezi, founder of Bits to Brands; Hernane Ferreira Jr., CEO and founder of The News; and Beatriz Caproni, Latam Ads Director at Spotify. In addition, participants will have access to personalized e-commerce diagnostics, practical workshops, and immersive activities that will allow them to identify strengths, correct bottlenecks, and explore new growth strategies.
“The D2C Summit goes beyond inspiration: it will be a practical and transformative journey. We want each brand to leave the event ready to take the next step in their digital strategy,” concludes the executive.
