Despite the recent controversy about the possibility of the government creating a fee for PIX, the reality is that the charging of the PIX fee has been authorized by the Central Bank since 2020 (Resolution No. 30/2020) and usually withdraws significant percentages from the profit of merchants and service providers. In order to reduce this cost, related to the processing of these transactions, the trend of fixing the amount to be paid per operation instead of linking the fee to a percentage of the sale is beginning to consolidate.
This is the possibility offered by ‘RAPIDINHA PIX EDAN,’ the POS machine composed of a solution developed by the EDAN Finance Group that has just arrived in the market. The fintech-created equipment fixes the value of each transaction with instant payment at R$ 0.50, making the process much more economical, besides streamlining the reconciliation of operations for retailers and service providers.
The Co-Founder & CEO of the EDAN Finance Group, Eduardo Sgobbi, explains that by fixing the cost per transaction at only R$ 0.50, RAPIDINHA PIX begins to offer indisputably cheaper processing to the market. ‘This is clear if we imagine an establishment that currently pays 1% on each sale. In the case of making a thousand sales in the month of R$ 100.00 each, it will pay R$ 1,000.00 in fees. But if they use ‘RAPIDINHA PIX EDAN,’ they will pay R$ 500.00, which means a 50% savings,’ he explains.
The executive states that besides advancing in the direction of this trend, ‘RAPIDINHA PIX’ is positioned at the forefront of a new generation of POS machines with solutions designed to offer the market the full range of benefits made possible by the innovations brought by Pix.
In this sense, he mentions other features of the equipment, such as the possibility of using Pix for the store to enable cash withdrawals for its customers at the establishment’s counter. To do this, just click on the ‘Pix Withdrawal’ option on the little machine. The merchant must pass the amount requested by the customer at no additional cost as determined by the Central Bank and deliver the requested amount in cash, their earnings will be paid by the Financial Institution of their client and credited to the establishment’s account.
“This represents a direct increase in revenue through service provision and the security of the premises by removing physical cash from the establishment,” he says.
Eduardo Sgobbi notes that in 2024 Brazil reached about 64 billion PIX transactions, representing around R$ 26.4 trillion. “At EDAN, with the launch of ‘RAPIDINHA PIX’, we estimate reaching around 13 million operations per month in 2025, with an average ticket of R$ 50.00, which means a monthly volume of R$ 650 million, representing R$ 7.8 billion for the year,” he says.
He also adds the evolution that the equipment represents in terms of usability and management for retailers. “The seller has confirmation of the payment made by the customer the moment the money is credited to the establishment’s account, without needing to ask them to show the receipt on their phone, send it via WhatsApp, or wait for confirmation from their Financial Department,” he emphasizes.
Additionally, the recipient can also view the statement of all operations that have passed through their ‘RAPIDINHA PIX EDAN’. “The store’s financial department can monitor in real-time all payments made on the ‘RAPIDINHA PIX EDAN’ little machines in various stores, the credit made to their account, and can reconcile it with banking activity, all quickly, reliably, and highly technologically,” he explains.
According to him, there are about 4.4 million commercial establishments in Brazil, and the goal of EDAN Finance Group is to reach 1% of this base in the next 3 years, which is about 44 thousand establishments. “In the long run, we intend to place at least three machines per establishment, which means 132 Thousand RAPIDINHAS PIX EDAN in circulation. We believe very much in PIX as a form of settlement, not only in Brazil but also for Brazilians abroad,” he concludes.
