A V4 Company, a digital marketing consultancy reference in the country, announces Vinicius Colli as Chief Operating Officer (COO) and Gustavo Figueiredo as Vice President of Operations. The appointment reinforces the company’s commitment to improving the customer journey, enhancing the quality of deliveries, and optimizing processes, aligning with the goal of reaching $1 billion in annual revenue by 2030.
With a focus on customer experience and results, Colli and Figueiredo take on the challenge of expanding operational performance throughout the network, focusing on delivering more value to the end customer. “Our goal is to ensure that each franchise unit has solid processes to deliver a high-quality service, providing tangible results and an even better experience for our customers. This is the way to consolidate V4 Company as a reference in professional digital marketing services,” says Colli.
Dener Lippert, CEO of V4, emphasizes that the new positions reflect the company’s vision. “The leadership of Vinicius and Gustavo strengthens the network as a whole. They have the necessary experience to establish standards of excellence, with a focus on service quality and results, building a strong and sustainable ecosystem.”
Vinicius Colli began his journey at V4 six years ago as a franchisee, investing less than R$10,000 in Colli&Co, a unit that became the first to reach R$1 million in monthly revenue, along with Gustavo Figueiredo. Today, the operation generates around R$40 million per year and serves clients of V4X, the company’s exclusive arm for large enterprises, such as XP Investimentos, Sicoob, and Grupo Salus. Both are leaving their respective positions in the franchise to take on the new roles at the headquarters.
With the new leadership structure, V4 Company aims to optimize its operations, deliver more value to customers, and promote growth while strengthening its operations and fostering the success of associates as part of this process.
