E-commerce has evolved rapidly, driven by changes in consumer behavior, mainly driven by the advancement of technologies and new digital solutions. Consequently, there is a growing demand from companies for new negotiation and relationship channels with the public, such as marketplaces and e-commerce. That is why Nubimetrics, a platform that empowers sellers and major brands with intelligent data, becomes essential for companies to stand out in this competitive environment. According to Juliana Vital, Global Chief Revenue Officer of the startup,“the use of strategic information allows understanding customer preferences and anticipating trends for a more decisive decision-making, a decisive factor for business success”.
According to the Product Intelligence Report, organizations that use intelligence tools from sources are 5.5x more likely to see their revenue grow by more than 25% per year than those who do not use them. However, Nubimetrics’ CRO emphasizes that implementation alone is not enough – it is necessary to choose platforms with the ability for intelligent analysis and insights, which will support the entire market analysis process with high accuracy and prediction capability.
“This is a pivotal role for brands, allowing them to extract precise insights to enhance operations. Smart interpretation of this information enables more effective adjustments in marketing campaigns, product launches, stock optimization, and user experience enhancement, resulting in more informed decisions and increased profitability,” completes the specialist.
Walking alongside the discerning consumer, who is unique, for the executive, major brands also have diverse needs in their segments, even with the same common goals: to drive sustainable growth and ensure positive shopping experiences. “With a future-oriented vision, Nubimetrics combines advanced technologies – such as artificial intelligence and big data – with industry experts’ expertise to understand each company’s specific demands. To accelerate our clients’ growth in marketplaces and e-commerce, we have developed a package of customized services integrated into the platform that offers a complete solution, thus adapting to the needs of each segment,” the professional concludes.
