A US Media, a media solutions hub, projects a revenue of R$170 million in 2024, representing a 30% growth compared to the R$130 million recorded last year. This performance is twice the growth rate of the market it operates in. The company serves over 300 businesses, covering a thousand brands in Latin America, and has a team of over 100 employees.
With offices in Brazil and 10 other Latin American markets, in addition to the headquarters in Miami, the US Media achieved these results through exclusive partnerships with major media platforms like Tinder Ads, WeTransfer Advertising, Vevo for Advertisers, TechTarget, Sojern, and Fandom. Besides the partner publishers, the company runs campaigns on over 20 advertising platforms, including LinkedIn, Amazon Ads, and Apple Search Ads, which was recently launched in Brazil.
Founded in 2003, US Media emerged to address the lack of knowledge about digital media and the possibilities of diversification in the market. After starting operations in the United States, the company quickly expanded its focus to Brazil and other countries in Latin America.
Bruno Almeida, CEO, and founder of US Media, explains that the company’s goal is to represent global brands and facilitate the purchase and sale of international media, acting as a strategic partner in advertising investment innovation. “Our mission is to offer advertising solutions that meet the specific needs of each client, boosting competitiveness, innovation, and performance in campaigns,” he states.
Extensive Portfolio
In addition to services focused on exclusive partner platforms and projects destined for other media tools, US Media also enables global campaigns for clients, being responsible for buying advertising space anywhere in the world.
In its solutions hub, the company has Clearing House, the financial arm responsible for streamlining the purchase and sale of media in Latin American countries. Through this platform, the company handles processes involving currency exchange and payment of fees and taxes to formalize campaigns in different countries. “We make advertising campaigns viable on platforms with diverse and engaged audiences, offering personalized and efficient solutions to maximize delivery reach beyond borders,” adds Almeida.
Business Expansion
In July, US Media is launching a new specialized business unit, US Media Performance, which will bring new growth opportunities and significantly increase capacity to serve clients. This new unit strengthens the company’s position in the market and opens up new avenues for campaigns optimized by business KPIs, such as cost per acquisition (CPA) and re-purchase.
For 2024, the company will focus on strengthening key markets like Brazil, Colombia, and Argentina, as well as structuring new spaces for operations in South American countries like Chile and Peru. Another focus is on acquiring new partners for the exclusive publisher portfolio. “Currently, the focus is on continuous improvement of media solutions, as well as expanding operations,” says the CEO. “Strengthening our services in Latin America are key strategic steps to continue providing innovative and high-quality solutions,” concludes Almeida.
