The technology landscape has been the stage for various transformation fronts in recent years, marked mainly by the convergence of different sectors. One of the recent synergies, but which has stood out among the most promising, is the joint operation between telecommunications companies and cloud computing service providers. This strategic partnership has revolutionized the way companies consume technology, offering more complete, efficient, and personalized solutions.
The movement of bringing the two sectors closer has intensified in recent years, driven by the growing demand from the corporate market for integrated solutions and the search for greater agility and flexibility in business. Telecommunications companies, with their vast network infrastructure and expertise in connectivity, have found in the cloud an opportunity to expand their portfolios and meet the increasingly complex needs of their B2B clients.
Thus, the merging of the sectors generates an offering of personalized solutions, that is, packages that combine telecommunications services with access to cloud computing resources. This movement is based on providing products from the so-called Value-Added Services (VAS), and proves advantageous, mainly by facilitating the hiring and management of these services by corporations, which now have a single subscription and a centralized point of contact.
In addition to making the packages more attractive and convenient for the end customer, the integration of products simplifies the control and resolution of eventual issues, as all services are under the same management. For operators, this represents a competitive advantage in the market, as they begin to offer a more comprehensive solution.
Going beyond, the convergence between the telecommunications and cloud computing areas is especially beneficial by allowing network providers to expand their customer base and increase revenue without the need to capture new leads. This is because, by offering cloud services as a complement to their plans, brands can meet a latent demand from their corporate clients and strengthen the relationship with their base.
Looking at it from the cloud computing providers’ perspective, partnerships represent an opportunity to reach a broader market segment. Driven by the market’s expansion in Brazil – which, according to IDC, is expected to reach US$ 1.5 billion in 2024 – these companies see partnerships with telecommunications companies as a quick way to reach an audience that already has an established relationship with the brands.
Considering a more macro scenario, the recent market dynamics are even more relevant for small and medium-sized operators, who tend to struggle to compete with major players in terms of product offerings. By partnering with cloud technology providers, these providers can offer their partners a wider range of services without neglecting their major strategic differentiator, often based on more hands-on customer service and support.
In summary, the convergence between these areas represents a new era of opportunities, especially for the B2B niche. This joint action is likely to be beneficial for all three business parties and should prevail as a common mechanism in an increasingly dynamic and demanding market.
*Sidimar Carniel is COO of 4B Digital, the leading cloud technology platform in the country.
