When talking about Google, few people in this world are unfamiliar with this name. After all, although it was initially created to function merely as a search engine, today it is a dominant force in the market, considered one of the most valuable brands in the world. The big question is: what made this tech giant, amidst intense global digital advancements, not only survive but thrive and resist such changes?
Founded by Larry Page and Sergey Brin, the megacorporation began its journey in 1998 solely as a search engine. But if we could use one word to summarize its strategies since its inception, it would be innovation. This is because Google’s great success today is due, among many factors, to a continuous innovative culture, with a long-term vision guiding the constant diversification of its strategies, always seeking improvements that align with market and population trends and demands.
If we briefly analyze its market history, it all started when Yahoo! integrated Google as the search tool attached to its portal. From that point on, the use of the search engine skyrocketed. And by 2004, after its services were discontinued, searches conducted within Google had already reached hundreds of millions per day—beginning to occupy the throne it holds to this day.
This was just the first push that ended up accelerating its growth and recognition even further. Its team never stopped or stagnated, always going beyond and expanding its presence to other channels. In 2005, for example, it made its first strategic acquisition of the Android system, and in 2006, of YouTube.
Always attentive to the technology sector, it also makes continuous investments in research to enhance its cutting-edge software and hardware, ensuring its competitiveness with other companies that also focus on innovation. In this sense, of course, it wouldn’t miss out on the AI boom, understanding that the future of search engines would be heavily tied to this technology—which contributed to the launch of its own artificial intelligence, Gemini, and more recently, its tool for generating extremely realistic videos.
This mindset favored that, according to the revenue recorded by Alphabet (the current company behind the conglomerate that includes Google), its second-quarter revenue this year increased by 14% compared to the same period in 2024. Google’s own CEO stated that currently, the platform continues to grow thanks to the applications of AI Mode tools and AI Overviews, which have been emerging significantly in the global market in recent years.
This ensures that, even amidst so many AI tools and chatbots available today for seeking information, such as ChatGPT, Microsoft Copilot, and Perplexity, Google continues to stand out as a strong pillar among many options, always adapting to the market and emerging needs, maintaining prominence due to its innovative mindset that will never settle for today.
