The world’s largest Customer Experience event reaches its 23rd edition, promising to provoke, inspire, and transform the market. On September 9th and 10th, the CONAREC 2025 will take over the Transamerica Expo Center, in São Paulo, bringing together over 12,000 participants, 500 speakers, and 120 CEOs from companies like Microsoft, Uber, LATAM, BMG, Grupo Pão de Açúcar, and Havaianas.
With the central theme “Super-Human CX: Emotional, Creative, and Exponential”, the event will explore the convergence of technology and humanity, showing how every interaction can be emotionally charged, every experience creatively designed, and every advance exponentially amplified.
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Among the highlights of the lineup are Ingrid Guimarães, Natália Beauty, Fausto Carvalho (Menzinho), Maurício Meirelles, Igor Coelho (Flow Podcast), alongside top leaders such as Rony Meisler (Founder of Reserva), Sergio Zimerman (CEO of Petz), Priscyla Laham (CEO of Microsoft Brazil), Jerome Cadier (CEO of LATAM), Silvia Penna (CEO of Uber), and Felix Cardamone (CEO of Banco Bmg).
The 9 content tracks
Culture and leadership, artificial intelligence, data and datacannality, omnichannel, branding and marketing, behavior, innovation, credit, and consumer advocacy.
Exclusive experiences
- CONAREC 2025 Awards:Gala night on September 8th (black-tie), from 7 PM to 11 PM, celebrating Brazil’s CX Champions.
- Surprise Happy Hour:Casual networking on the first day of the event.
- Closing Show: Exclusive performance by the band Pixote, ending the event in grand style.
Press information:
- Date: September 9–10, 2025
- Venue: Transamerica Expo Center – São Paulo (Halls B, C, D, and E)
- Address: Av. Dr. Mário Vilas Boas Rodrigues, 387 – Santo Amaro
- Full list of speakers: Link
- Contact: malfano@gpadrao.com.br | (11) 97286-1129
