The Tray, LWSA’s e-commerce platform, is reinforcing its market strategy with the launch of Tray PDV, a system that automates business management for retailers. The initiative is part of the company’s goal to offer, in a single environment, all the necessary tools for the administration of a virtual or physical store.
With Tray PDV, retailers will be able to unify the management of their physical and online businesses. The tool enables supplier management, adjusting storefronts, controlling purchase orders and inventory, tracking revenue, reviewing sales, creating proposals, issuing invoices, and running promotions.
The tool offers various payment methods such as consigned sales, credit, customer credit, pix, gift cards, and cards, as well as allowing for use at multiple registers, ensuring complete control of operations. Additionally, it enables sales management across multiple channels, integrating the physical store with your Tray online store, resulting in faster processes, centralized management, and reduced errors and costs.
According to Thiago Mazeto, general director of Tray, the solution meets the demand for digitization in physical retail and its integration with the digital world. ‘Retail is becoming increasingly dynamic, and digitization is already a reality. With Tray PDV, we are reinforcing our business strategy by offering a complete solution for retailers to manage their physical and digital operations, all in one environment,’ he affirms.
Retail and e-commerce are among the main business verticals of LWSA, the holding company to which Tray belongs. In the second quarter of this year, the segment saw a significant growth in GMV transacted by the ecosystem, reaching R$16.9 billion, 22.5% higher compared to the same period in 2023. The total includes marketplace operations, ERP, and proprietary stores.
“Even with the excellent performance of our retailers, we continue to invest in strengthening Tray’s operations, centralizing solutions in a single environment to make the lives of retailers who need technologies to boost their business even easier,” says Mazeto.
