A Tray, an e-commerce platform belonging to LWSA, announced integration with Brandsplace, Privalia’s marketplace – a hub with 16 years of experience in the Brazilian market that connects consumers to over 600 ‘love brands’. With this initiative, the company further expands the sales channels options for retailers who already have more than 30 options, including the largest marketplaces currently operating in the country.
Thus, retailers operating through the Tray platform will be able to sell in Privalia’s featured categories such as fashion, accessories, footwear, pets, kids, beauty, beverages & gastronomy, homes, electronics, and even travel.
The hub currently has about 20 million users and records about 500 thousand daily visits. ‘This partnership is very relevant for Tray, as it benefits platform retailers by increasing their sales potential by offering a wide range of brands and loyal consumers,’ says Thiago Mazetto, director of Tray.
The configuration to integrate the Bransdplace online store is already available and can be installed by any Tray retailer directly through the app store. After completing the configuration, the entrepreneur will go through approval from Privalia and, once granted, will be able to offer their products from the online store on the marketplace.
