Fast, free, and available 24 hours a day, PIX has established itself as the primary means of payment in Brazil, recently reaching its historic record of usage. On June 6, 2025, the system recorded 276.7 million transactions in just 24 hours, according to data from the Central Bank. By the end of 2024, over 75% of the population was already using PIX more frequently than cash, debit or credit cards, a significant shift in the financial behavior of Brazilians.
In the logistics and road transport sector, things are no different. Drivers and carriers are adopting digital payments to make refueling faster, safer, and above all cheaper. The process that used to require physical cards, manual authentications, and clearance times is now done in seconds through a simple AI application. The technology ensures trusted data in transactions, reduces costs, improves operational efficiency, and simplifies payment at fuel stations.
Ricardo Lerner, CEO of the fuel management platform Gasola, points out that the implementation of AI in the logistics sector brings speed and reliability to carrier operations. “The automatic reading of information will soon make any manual data entry unnecessary. With the automatic cross-referencing of information, we can identify typing errors and unauthorized vehicle refueling, in addition to generating more consistent reports to support carrier decision-making.”
The transformation promoted by artificial intelligence is already reflected in concrete gains in logistics operations. Companies that have adopted AI in their operations report more agile processes, greater control, and reduction in operating costs. A study by McKinsey & Company points out that the use of artificial intelligence can generate up to 15% savings in logistics costs, especially through real-time management and data analysis optimization. Additionally, the Report on the State of Commercial Transport in 2024 identified a 40% drop in the number of accidents on the roads among companies that incorporated AI-based technologies, also demonstrating positive impacts on road safety.
The CEO reinforces that, beyond logistics, this advancement allows for more competitive pricing and greater control for fleet managers. “Through pre-negotiated values and payments made in cash at refueling, the system offers prices below the norm, eliminating interest generated by fleet cards, which traditionally pay stations within 30 to 35 days,” explains the executive.
AI also proves useful in protecting against fraud such as odometer tampering, unauthorized vehicle refueling, or improper charges. “We use AI to cross-check, in real-time, the data provided during refueling with images captured at the time of operation. The system requires the driver to send photos of the pump, the truck, the license plate, and the mileage itself, as well as a photo of themselves. This set of information is processed automatically, drastically reducing the possibility of fraud,” says Ricardo Lerner.
The expectation is that efficiency gains will become even greater with the arrival of new functionalities to the PIX ecosystem and adaptation to AI tools. ‘Our platform has evolved significantly with investment in AI. Gradually, the system has proven to be increasingly efficient and has received positive feedback from users,’ concludes the CEO.
