According to information released by the Opinion Box consultancy, 79% of Brazilians say they communicate with companies through WhatsApp. Additionally, 61% of users reveal that they open the platform at least once a day. Meanwhile, 35% keep the solution open all day. In this context, innovation stops being just a messaging application and becomes an increasingly strategic digital storefront for all types and sizes of businesses, making sales conversions through the app a possible reality.
“In Brazil, WhatsApp has become one of the main communication channels, and entrepreneurs should ride this wave, using the tool as a channel to reach customers directly and personally. Today, the entrepreneur must understand that every message sent can represent a conversion opportunity, as long as it is done in a strategic way,” says Felipe Otoni, co-founder and CVO of SegSmart, a company that aims to optimize the sales processes of products and services in the digital realm.
To help achieve real results via WhatsApp, the executive listed the main techniques. Check them out below:
Message Automation
With message automation tools, it is possible to create ready-made responses for frequently asked questions, allowing the customer to receive immediate information about products and services. “This feature helps maintain consumer interest, which has a good chance of leading to a quicker conversion,” says the expert.
Intelligent Chatbots
The implementation of chatbots can facilitate lead screening, that is, potential customer screening. “These tools can collect initial consumer information and refer them to the sales team when necessary. In this way, the team can focus on negotiations that truly have conversion potential, avoiding unnecessary time wastage,” explains Otoni.
Meeting Scheduling
The scheduling features of the application allow leads to schedule times to talk to the sales team in a practical and fast way. “By enabling personalized customer service, this strategy increases the chances of closing a deal,” points out the co-founder.
CRM for lead management
Customer Relationship Management (CRM) is a tool that helps companies manage and improve relationships with their customers and prospects through information centralization and process optimization. “At SegSmart, for example, we have Kanban CRM, which organizes leads coming from WhatsApp. From this, it is possible to track progress in the buying journey and customize interactions, helping the entrepreneur better understand the needs of their target audience to offer the most appropriate solutions, and consequently, significantly increase conversion chances,” reveals Otoni.
