From contactless payments to the use of artificial intelligence, the Brazilian financial market is entering a new era. Driven by technological changes and shifts in consumer behavior, 2025 will be marked by innovation, convenience, and security.
Contactless Payments and the Evolution of Pix
Pix remains one of the favorite methods among Brazilians, and in 2025, it gains a new functionality: contactless Pix. This innovation eliminates the need for keys or QR codes, bringing even more convenience to transactions.
Furthermore, contactless payments, known as ‘invisible payments,’ continue to grow rapidly. This modality, increasingly common in public transportation, retail, and small businesses, moved more than R$300 billion in the first quarter of 2024, according to the Brazilian Association of Credit Card Companies and Services (Abecs). The trend is for these numbers to grow even further.
Credit and Debit Cards: Modernity with Tradition
Despite the advancement of new technologies, credit and debit cards remain essential for the market. In 2025, they continue to be a reliable and widely accepted option, especially in areas where access to more advanced tools is limited.
With tokenization, which replaces physical numbers with encrypted codes, cards are becoming increasingly secure and modern, meeting consumers’ expectations in online and in-person purchases.
Artificial Intelligence in the Payments Sector
Artificial intelligence (AI) plays a key role in the future of payments, helping with behavior analysis, fraud prevention, and service personalization. This ensures safer and more efficient operations, benefiting both consumers and businesses.
The Role of FrogPay in the New Scenario
In this transforming market, FrogPay is standing out as a strategic partner that comprehensively meets the needs of merchants, consumers, and freelance professionals.
For merchants, FrogPay offers intuitive card machines and integrated systems that accept multiple payment methods, including digital wallets, Pix, and contactless payments. This flexibility speeds up service, improves customer experience, and reduces queues at points of sale, a differentiator in high-demand environments like retail and restaurants.
For consumers, the company focuses on secure and simple solutions, such as contactless payments and support for online purchases, ensuring convenience at all stages of the buying journey.
As for freelance professionals and small shop owners, the company provides alternatives like cost-effective card machines and platforms that allow managing payments and issuing receipts directly from the cell phone. This simplifies operations and expands the access of smaller businesses to the digital market.
