Business leaders and C-level executives need to reinvent themselves after many years of career, and the reason is the transformation caused by digital marketing. Technological advancement and the need to connect with an increasingly online audience have created an environment where innovation is not only desirable but necessary for business growth. This is how these tools have evolved from an optional strategy to indispensable, redefining the way companies communicate with their customers and expand their operations.
Data indicates that digital investment pays off. After all, 89% of consumers start their buying journeys with online searches, according to a Gartner survey. Salesforce also points out that companies using marketing automation can generate up to 451% more qualified leads compared to those who do not use this tool. This reality reinforces the importance of a well-structured digital marketing strategy to achieve and maintain relevance in the market.
Thiago Finch, one of the most recognized names in this sector in Brazil and CEO of Ticto, highlights the importance of this transformation in his journey. “My first contact with digital marketing was in 2014, through an email from an American selling an infoproduct. At that moment, I realized the potential of digital to reach people in different parts of the world simultaneously. Since then, I have already earned over 200 million reais in this market,” he explains.
Adaptation and growth in the digital environment
The digital marketing market has experienced exponential growth in the last decade. The increasing dependence on technology, changes in consumer habits, and the COVID-19 pandemic have further accelerated this trend. The fact is that consumers are more informed and demanding, seeking personalized experiences. The emergence of new technologies, such as artificial intelligence, big data, and virtual reality, has opened up new possibilities for this communication sector, enabling more effective campaigns.
This evolution allowed Finch to expand its operations beyond social networks, becoming an influential figure. In 2021, he decided to launch his first training course, a direct result of his followers’ demand. ‘It was at that moment that I saw how much I could change realities and impact generations. With an initial investment of R$124,000, the course generated an income of R$24 million,’ he recalls. Two years later, he made the largest launch in Latin America, helping over 40,000 people start businesses through the internet. This success demonstrated the effectiveness of his digital strategies and the ability to turn followers into loyal customers, something that Finch has always considered essential for his presence in the market.
The rapid adaptation to the digital environment also allowed Thiago Finch to become a partner of Ticto, an innovative platform in the online sales market. ‘I was looking for a platform that offered an excellent user experience and technological innovation. Ticto provided me exactly that, and today, as CEO, I work daily to keep the company at the forefront of the market,’ says Finch.
This partnership expanded the reach of their operations and solidified their position as a visionary entrepreneur, capable of identifying opportunities in emerging markets, always focusing on innovation and user experience. ‘As a digital influencer and entrepreneur since adolescence, I already had a broad understanding of the needs and desires of the public, as well as a significant presence on social media. Therefore, when I became CEO of Ticto, I was able to further express my skills and expertise in company management, product management, and most importantly, gain equity,’ he adds.
Strategies and the future of digital marketing
In addition to digital strategies, Thiago Finch attributes much of his success to the environment around him and the people he chose to connect with. ‘From the beginning of my journey, I realized the importance of being surrounded by people who share similar goals and ambitions. I distanced myself from colleagues who did not have the same goals as mine, and as a result, I had to align how I dressed, how I communicated, and how I negotiated,’ he comments.
The search for a conducive growth environment was one of the determining factors that led him to stand out in the market, allowing him to build a network of influential contacts that strengthened his business initiatives.
Today, as the leader of a large organization, Finch is dedicated to innovations that keep Ticto competitive. ‘Ticto’s improvements are always developed by listening to our customer, that is, those who use the platform daily. Additionally, we observe the market outside of Brazil since trends occur first in other countries before reaching ours. That’s our differential,’ he explains.
When reflecting on the next steps, Finch believes that continuity will be the key. “The future of digital marketing will be based on continuity products. The challenge for the coming years will be to keep the customer connected to you or your company through recurring services, such as monthly subscriptions, always delivering high quality,” he points out.
And for those who dream of following a similar path, he advises. “Don’t give up until you achieve your final goal. The world is surrounded by mediocre people who settle for little, be different. Understand your target audience and present a solution that truly satisfies them, to the point where they recommend it to other people. It is a fact that an entrepreneur with a thirst for innovation and a desire to create disruptive products and brands has a promising path in creating successful businesses,” concludes the expert.
