Big business dates, such as Easter and Mother’s Day, which are coming, in addition to Black Friday, Consumer Day and Valentine’s Day, represent sales spikes that drive digital and physical retail. However, the exponential growth of transactions can create operational challenges for companies that develop software for the sector. E-commerce stability, integration with POSs and efficiency in issuing invoices are critical challenges for software houses that develop solutions for retail.
According to the Brazilian Association of Electronic Commerce (ABCOMM), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to the positive billing, there were 414.9 million requests recorded, representing an average ticket of R$ 492.40. In all, the number of online buyers reached 91.3 million. For 2025, it is expected that Brazilian e-commerce revenues exceed R$ 234 billion, with an average growth of almost 15%, an average ticket of R$ 539.28 and three million new buyers, according to ABCOMM.
The Brazilian Association of Credit Card and Services Companies (ABECS) points out that EASTER  of this year should generate R$ 5.3 billion, 26.8% more than last year. In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that guarantee more personalized and effective experiences, according to EBIT/Nielsen research.
“Commemorative dates drive retail, and technology plays an essential role in ensuring sales success. Electronic consumer invoice agile are adopted with the aim of boosting the performance of retailers. digital”, affirms Jonathan Santos, CEO of Tecnospeed.
