An unprecedented survey reveals the 15 most mentioned Brazilian brands by influencers in the country in the last year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the Instagram social network.
The analysis gathers data such as the brands with the highest volume of mentions (in number of posts), the number of unique influencers who mentioned each brand, the total user interactions – summing likes and comments – and the estimated advertising equivalence generated by these mentions.
HypeAuditor’s Top 15 reveals a predominance of the beauty and cosmetics segments (6 brands), fashion and clothing retail (4 brands), and multisectional e-commerce platforms (2 brands). The material offers a valuable overview of brand presence in the influencer ecosystem in Brazil — and how influencers help consolidate and maintain the relevance and reputation of certain brands in consumer perception.
DATA INTELLIGENCE
HypeAuditor is an influencer marketing analysis and management platform that operates in all stages to optimize digital campaigns, from discovering creators, managing campaigns, and analyzing and reporting for brands and agencies worldwide. With one of the most advanced systems in the market for fraud detection, using AI and machine learning to detect behavior patterns, the platform also has a database of over 200 million influencers across major social networks, including Instagram, TikTok, X, YouTube, and Twitch.
RANKING HIGHLIGHTS
Among the highlights of the study, Growth Supplements leads by far in the ranking of mentions, with over 47 thousand posts made by about 7.9 thousand influencers. In addition to the volume, the high engagement is attention-grabbing: there were over 297 million likes and 4.2 million comments. The numbers reveal how brands in the health and wellness sector have found space to grow with digital influence strategies.
Shein Brazil, in second place, also impresses by bringing together the largest number of influencers (around 8.8 thousand) and maintaining strong engagement, with about 2.9 million comments and over 102 million likes. As for Netflix Brazil in the fourth position, it shows that entertainment brands also know how to use the power of influence: even with fewer mentions than the leaders, the brand stands out for engagement above 1.2 million comments, reflecting emotional connection with the audience.
The beauty and cosmetics sector also stands out in the Top 15, with brands like Vòlia Cosméticos, O Boticário, Mundial Impala, and Natura. The recurrence of these companies reinforces the role of content creators as catalysts of consumption trends in the self-care segment.
Already in retail and fashion, brands like Adidas Brazil, Renner, and Shein itself demonstrate a consistent performance. The strategy appears to be investing in long-term partnerships with influencers, promoting multiple contents over time, which helps reinforce brand awareness and generate significant cumulative advertising impact.
“In addition to providing an overview of the most mentioned brands, the study reveals that consistency and strategic choice of influencers carry more weight than simply betting on large volumes of one-off campaigns. Creators with a history of good performance and alignment with the brand’s values are prioritized for recurring collaborations, increasing communication efficiency,” says Maria Marques, Marketing Manager for Latin America at HypeAuditor.
Top 15 most mentioned Brazilian brands by influencers on Instagram (Click here to access all data from HypeAuditor’s ranking)
- Growth Supplements (Health / Supplements)
- Shein Brazil (Retail / Fashion and Clothing)
- Vòlia Cosmetics (Beauty / Cosmetics)
- Netflix Brazil (Entertainment)
- O Boticário (Beauty / Cosmetics)
- Mundial Impala (Beauty / Cosmetics)
- Adidas Brazil (Retail / Fashion and Clothing)
- Shopee Brazil (Retail / Multi-sector e-commerce)
- Natura (Beauty / Cosmetics)
- Renner (Retail / Fashion and Clothing)
- Risqué (Beauty / Cosmetics)
- Ruby Rose Brazil (Beauty / Cosmetics)
- C&A Brazil (Retail / Fashion and Clothing)
- Cacau Show (Food)
- Mercado Livre (Retail / Multi-sector e-commerce)
