On April 29, at 8 pm, SHEIN will host a special live event to present its new Mother’s Day collection in collaboration with Giovanna Ewbank and her daughter, Títi. The live stream will take place on the brand’s app and will showcase details about the looks and inspirations behind the collab.
Those who tune into the SHEIN app live event will get to see pieces inspired by Giovanna Ewbank’s unmistakable boho chic style, combined with one of the current fashion trends, earth tones like mocha mousse. Also featured are Títi’s outfits, which bring a cheerful and modern touch, following the fashion trends of Generation Z, with pink and earthy tones that complement the items selected for her mother’s collection.
Already available on the SHEIN website, the collection includes 60 pieces inspired by Giovanna Ewbank’s style, and 40 items inspired by Títi’s style.
With the slogan “Style that connects generations,” the Mother’s Day campaign is being exclusively promoted on the brand’s and actress/presenter Giovanna Ewbank’s social media channels. Celebrating the style and connection between mothers and children, the collection is one of SHEIN’s highlights for the occasion.
The discount coupon SHEINGIO is available for purchasing items from the collection with 10% or 20% OFF, with a total discount limit of R$200.00.
Mother’s Day Special Live Event | SHEIN x Giovanna Ewbank and Títi
Date: April 29, 2025
Time: 8 PM (Brasília Time)
Where: on the SHEIN app
Collection Page:LINK
Technical Sheet Mother’s Day Campaign | SHEIN x Giovanna Ewbank and Títi
Collection Photos: Rafael Reis
Video: Antônio Netto and Camille Brazz
Production: Uno Filmes
Direction: Antônio Netto
Makeup: Cleide Araújo
Stylist: Debora Ewbank
