The TikTok Shop, a functionality that allows users to sell products on this social network, will start operating in Brazil from May 8, 2025. One of the first integration hubs to include the platform in the country will be Magis5, which already integrates all the main marketplaces operating in Brazilian e-commerce.
For Magis5’s CEO, Claudio Dias, the entry of TikTok Shop promises to shake up the e-commerce market in Brazil. “TikTok has 111.3 million users in Brazil, the third largest online presence in the world. They are potential customers from different age groups and consumption profiles. In other words, the platform’s reach for e-commerce is enormous,” he evaluates.
The effectiveness lies in both the number of users that can turn into online sellers and in the variety of items to be commercialized, according to Dias. “The expectation is a high appeal for the commercialization, in the TikTok Shop, of articles from the beauty, personal care and health, fashion, and electronics segments.”
The specialist explains that the ‘shop’ functionality of TikTok is already available in the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. It recently arrived in Mexico. “In all these countries, successfully. Only in the United States, the platform moves $9 billion per year. For Brazil, it is an opportunity in potential, and an economically blue ocean,” he believes.
Magis5 was selected as a strategic partner of TikTok Shop even during the platform’s planning phase in Brazil. The agreement, signed under confidentiality, ensured the development of advanced technical integration even before the official announcement. “This partnership reinforces our role as an essential integration hub for sellers in the growth of their businesses in the national market,” Dias emphasizes.
Magis5 unifies 12 marketplaces – including the newly arrived TikTok Shop – into a single integrated platform. Sellers gain agility with automated publication, real-time inventory control, and centralized order management, simplifying operations that were previously complex and time-consuming.
The solution automates accurately. From documents to inventory logistics, everything is managed with customizable rules and integrated analytics. “Result? Reduction of operational costs, elimination of manual errors, and the ability to scale sales safely – advantages that explain why the platform moves millions in digital retail,” explains Magis5’s CEO.
Based in Rio Claro (SP) and with national operations, Magis5 started its operations in 2018. Over R$ 5 billion have already passed through the marketplace integration hub, which has handled more than 50 million orders. The company has a team of over 100 employees.
