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TikTok Shop and automation drive discussions on the future of digital retail at E-commerce Brasil Forum

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In July, São Paulo becomes the great stage of national e-commerce. Far from just being the largest metropolis in the country, the city reaffirms itself as the main hub of digital businesses, driving the sector that never stops growing. This leadership is consolidated on July 29, 30, and 31, with the realization of the E-commerce Brazil 2025 Forum, the largest event in the sector in Latin America.

With a stage at the Anhembi District, the E-commerce Brazil Forum will attract a highly qualified audience: professionals who drive the gears of a sector that shows exponential growth throughout the country and the region. The E-commerce Brazil Forum is a strategic map that offers the latest trends, addresses critical challenges, and, especially, highlights the opportunities shaping the future of digital retail.

The complete event program includes cutting-edge lectures, interactive panels, and practical workshops, promoting a bustling business environment and intense exchange of experiences. It will be the meeting point for those looking to enhance purchasing, selling, integration, and automation to scale their revenues.

Among the participants is Magis5, a platform specialized in marketplace integration and sales automation, which helps sellers manage stocks, orders, and deliveries in a scalable way. The company unifies over 30 marketplaces, including the newly arrived TikTok Shop, into a single integrated platform.

For Claudio Dias, CEO of Magis5, presence at the E-commerce Brasil Forum is strategic. “Being at the E-commerce Brasil Forum is essential. It is the ideal place to demonstrate, in practice, how Magis5’s automation and integration tools empower retailers to optimize operations, reduce costs, and achieve sustainable growth in the online environment. More than closing deals, the event is a privileged space to listen to the market, understand the real needs of sellers and, together, develop innovative solutions that drive the sector,” explains Dias.

São Paulo, with its infrastructure and dynamic business environment, has always been the epicenter of major discussions and innovations in e-commerce. Dias emphasizes that ‘events like the E-Commerce Brasil Forum not only strengthen the digital system of the region. Here, it is no longer just about digitizing companies, it is about thinking of retail as a service, integrating data, automating processes, and using technology as a growth engine.’

For the CEO, ‘what we witness in São Paulo is a reflection of a Brazil that understands: the division between physical and digital in retail no longer exists. The E-commerce Brasil Forum, in this context, is precisely the meeting point for those who are building and revolutionizing this new retail,’ summarizes Dias, highlighting Magis5’s role in this transformation.

ServiceEvent: E-Commerce BR 2025Data: July 29-31, 2025Location: New Anhembi Complex. Olavo Fontoura Avenue, 1209, Santana District, São Paulo/SP.

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