Brazilian micro and small businesses moved R$ 67 billion in e-commerce in 2024, a record of over 1200% growth in five years, according to data from the Ministry of Development, Industry, Trade, and Services (MDIC) based on the Federal Revenue.
According to Reginaldo Stocco, CEO of vhsys — a technology company specializing in online business management solutions, this progress suggests that small shop owners are finally migrating to marketplaces. However, the executive believes that many of them still slip up on common mistakes that compromise the return on this digital transformation.
“It is encouraging to see this movement, but many still get lost precisely in those details that will determine who actually takes off,” says Reginaldo. The expert then highlights three classic but decisive errors that can undermine the results of small entrepreneurs:
1. Not pricing with a holistic view
Many retailers set prices by just looking at competitors, without considering marketplace fees, shipping costs, or margin strategy. What to do: calculate the final price based on the total cost of the operation. Use comparative tools and do not sacrifice profitability for momentary visibility.
2. Lack of professional description and image
Ads with low-quality photos or generic texts do not convince those who do not yet know your brand. What to do: invest in sharp photos, different angles, and clear descriptions. Highlight benefits, usage, differentiators, and keywords that help with internal platform searches.
3. Manual management of inventory and orders
Manual updates lead to errors: out-of-stock products remain for sale, orders get delayed, and reputation is affected. What to do: integrate your system (ERP or management platform) with the marketplace to automatically sync inventory, order status, and prevent unpleasant surprises for the consumer.
