Almost 50 years ago, more precisely in the late 1970s, the clothing industry began to develop in Cianorte, northern Paraná. The movement intensified to the point where the municipality and 13 others in that region were characterized, in the early 2000s, as a cluster – or a local productive arrangement (APL) – specialized in fashion.
In addition to clothing manufacturing, other logistics and support activities also developed, forming the aforementioned cluster or APL. Among them, the information technology sector. It is in this context that Irrah Tech was born in 2004.
From a supplier of tools initially focused on that production chain, the company expanded, became an innovation ecosystem, and now offers digital solutions to companies in various economic activities. From all over Brazil, and even from abroad. Solutions, including artificial intelligence.
The Irrah Tech ecosystem consists of five solutions, pillars of the business. They are the GPT Maker Artificial Intelligence, launched in 2024; Kigi, an ERP software; Plug Chat, a technology for integrating multiple WhatsApp numbers into a single contact medium; Dispara Aí, for WhatsApp automation; and E Vendi, which is an e-commerce platform. Another brand, Z-api, was also developed by the company and is currently under the control of an American holding company.
The precursor of Irrah Tech is César Baleco, who founded Grands Sistemas in 2004 to primarily serve the productive arrangement of Cianorte. A year later, Miriã Plens and Diego Berteli joined. In rapid expansion and breaking geographical boundaries, the group became associated with Mateus Miranda and Felipe Sabadini in 2018.
The name Irrah was incorporated. “It is a word that translates that shout of happiness we let out, that springs from the heart, when we achieve something, or are surprised by some innovation, something special. It is this cry that expresses the impact our ecosystem seeks to generate,” explain César Balenco and Miriã Plens.
Last year, consolidating the company’s rebranding, the word Tech was added to the name Irrah. In addition, the organization established itself not as an umbrella bringing together brands and their respective tools, but as a true innovation ecosystem – where solutions for specific functionalities interrelate.
“We continue to look at each of the products, however as members of an ecosystem. A customer using a particular tool begins to identify in Irrah Tech not only the provider of that functionality, but digital solutions that drive the business as a whole – sales, communication, management -, all available in our range of products and services,” explain the partners.
In addition to rebranding and the development and improvement of technologies, investment in people management is added. According to César and Miriã, the differentials that the Irrah Tech ecosystem brings to the market are the result of a qualified and motivated team. Recently, the company promoted a chat between people management specialist Luciana Orso and the company’s leaders.
“The conversation covered points such as performance evaluation, individual development plans, and the role of leadership in driving the growth of each professional,” describe the executives. “Because, before any code, any process, any delivery, any algorithm, we are people,” they emphasize.
