A Winnin – platform that uses proprietary AI to map cultural trends from internet video consumption – has just released the 2025 Data Protection Report, an annual report that guides brands on the major trends and challenges that are likely to shape the future of data privacy and security.
The analysis points to a scenario full of evolution, challenges, and opportunities, and provides tips on essential tools to enhance the work. “We are providing responsible insights so that brands and companies can explore opportunities, anticipate regulations, and build data management aligned with the demands of the year,” says Natasha Melo, Legal Director at Winnin.
According to Winnin’s data, between January/2023 and November/2024, the terms “Privacy and Data Protection” saw a significant increase in interest, totaling over 3 billion views and over 149 million total engagements on platforms like TikTok, YouTube, Instagram, and Facebook.
The company also identified a growing interest in the terms “LGPD” and “Artificial Intelligence” during the same period. The technical term “LGPD” experienced a peak in engagement between May and June 2024, totaling more than 70,000 views. The term “Artificial Intelligence” is also gaining traction in engagement, with over 140k videos related to the topic in the same period.
The report also highlights projections on new regulations from the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation.
To access the full content and follow the detailed analysis, visit the report directly.
