Online purchases through mobile devices have grown significantly in recent years, becoming one of the main forms of consumption in digital commerce. According to a survey conducted by Octadesk, in partnership with Opinion Box, 73% of consumers prefer to use mobile devices to make online purchases. In this scenario, adapting e-commerce for an optimized mobile experience has ceased to be a choice, becoming a necessity for companies that want to remain competitive.
Jheniffer de Oliveira Nunes, Senior Visual Designer at Uappi, emphasizes the importance of having a responsive website, explaining how this adaptation can improve the user experience and, consequently, boost sales and increase conversion rates: “A common mistake is thinking that simply adapting a desktop site for mobile is enough. They are different contexts, and the experience needs to be designed with the smartphone user in mind. This means investing in a flexible interface that adjusts to any screen and optimizing loading speed, as if a page takes more than three seconds to load, the consumer may give up on the purchase”.
Furthermore, there are several technical challenges, from speed and ensuring a design that responds well to different resolutions and devices. “Using technologies like CSS Flexbox helps create a seamless experience, while optimized image formats and caching reduce loading time. Another essential point is accessibility, with well-positioned buttons and adaptable texts for different needs”, highlights the specialist.
Risks for those who do not invest in responsive e-commerce
However, there are numerous risks for companies that do not invest in mobile-first, such as losing customers and opportunities: “In addition to harming the user experience, a non-responsive website performs poorly in organic searches, increases reliance on paid ads, and may even expose transactions to security risks. In the digital market, where competition is high, not adapting means falling behind,” warns the Visual Designer.
The market is already evolving towards even more dynamic experiences, such as V-Commerce (voice command shopping), augmented reality to test products before purchase, and Social Commerce, integrating purchases directly into social networks. Jheniffer concludes that these trends shape the future of mobile e-commerce. Companies that do not keep up with these changes risk losing relevance and competitiveness.
With the rapid evolution of consumer behavior, investing in responsive e-commerce is not just a matter of technology but a fundamental strategy to ensure more conversions, loyalty, and digital presence in the market.
