Today, on the 25th, on the first day of the 2nd edition of the Marketplace Experience in Nova Friburgo, more than 2,000 people gathered at the venue. The event, which is free to enter, has the theme of ‘From Idea to Success’ and featured sessions focused on business education in the online ecosystem. It brought together prominent figures such as Isabel Cartaxo, Head of Fashion at Aliexpress, Larissa Iraha from Shopee, Thiago Franco from Mercado Livre, and Jackson Wang from Shein, among others, along with over 70 partner brands active throughout the event.
According to ABCOMM (Brazilian Association of E-commerce), the projection for online sales in 2025 is a turnover of 234.9 billion, gathering over 94 million online purchases and more than 435 million orders. The audience, composed of Brazilian enthusiasts and entrepreneurs, engaged in immersive experiences throughout the first day focused on developing a precise digital perspective for their businesses and updated migration solutions to marketplace platforms.
For the last day of the event (26th), the program will feature names such as Lucas Amaral, Marketplace Manager at Amazon, Alex Moro, the official influencer of Mercado Livre, and Leonardo Silva, Head of Engagement at Shopee, among many other important figures in the market. The event, taking place at the Nova Friburgo Country Club, includes 22 speakers and expects to gather over 5,000 people visiting the venue across its two days of programming.
Tickets are already available through the website.
Service: 2nd Marketplace Experience
Date: April 25th and 26th, 2025.
Timings: 8 am to 7 pm.
Local: Nova Friburgo Country Clube – RJ
