Known throughout Brazil as the “National Footwear Capital,” Franca (SP) is now also taking firm steps in the world of technology and digital retail. The city will host ExpoEcomm in 2025. The event, scheduled for September 16, will bring together experts, entrepreneurs and major e-commerce players.
“ExpoEcomm is a thermometer for Brazilian digital retail, offering an immersive look at the industry’s trends and innovations. With strategic panels, business roundtables, and high-level lectures, the event will cover important topics such as artificial intelligence, sales automation, marketplace integration, and strategies for exponential growth. It’s the ideal environment for those seeking to understand the future directions of e-commerce and improve their competitiveness,” highlights Claudio Dias, CEO of Magis5.
The company, which provides e-commerce integration solutions and connects sellers to more than 30 platforms, including Amazon, Shopee, and Mercado Livre, has already confirmed its prominent presence at the event. For Dias, the event is not just a showcase, but a strategic opportunity.
“Participating in this event is a practical demonstration of how technology can free up online sellers’ time and generate more sales with less effort. Furthermore, it’s a unique opportunity to exchange experiences that fuel the sector’s continuous innovation and reinforce the importance of automation for business scalability,” he states.
For Dias, choosing Franca as the event’s host reinforces the goal of showcasing the transformation consumer relations are undergoing, as well as the city’s own development: “Franca is historically an industrial hub, but today it also stands out as a center of innovation, supported by initiatives such as the Technological Innovation Center and the Sandbox Program, which drive the city’s advancement in science, entrepreneurship, and digital technologies.” He emphasizes that the city is part of the circuit of cities that ExpoEcomm visited and is the second-to-last on this itinerary to host the event. “With e-commerce rapidly adapting to new consumer demands, the event promises to bring not only trends but also concrete solutions for those who sell online and seek real competitiveness,” he concludes.
Service
Event: ExpoEcomm 2025 –https://www.expoecomm.com.br/franca
Data: September 16th
Time: from 1pm to 8pm
Local: VILLA EVENTS – Engineer Ronan Rocha Highway – Franca/SP
