Known throughout Brazil as the ‘National Capital of Footwear,’ Franca (SP) is now also taking firm steps in the world of technology and digital retail. The city will host ExpoEcomm in 2025. The event, scheduled for September 16, will bring together experts, entrepreneurs, and major players in e-commerce.
“ExpoEcomm is a barometer of the Brazilian digital retail, offering an immersion in the sector’s trends and innovations. With strategic panels, business rounds, and high-level lectures, the event will address important topics such as artificial intelligence, sales automation, marketplace integration, and strategies for exponential growth. It is the ideal environment for those seeking to understand the future directions of e-commerce and enhance their competitiveness,” highlights Claudio Dias, CEO of Magis5.
The company that works with integration solutions for e-commerce and connects sellers to over 30 platforms, including Amazon, Shopee, and Mercado Livre, has already confirmed its prominent presence at the event. For Dias, the meeting is not just a showcase, but a strategic opportunity.
“Participating in this event is to show, in practice, how technology can free up online sellers’ time and generate more sales with less effort. Furthermore, it is a unique opportunity to exchange experiences that fuel continuous innovation in the sector and reinforce the importance of automation for business scalability,” he affirms.
For Dias, choosing Franca as the event venue reinforces the goal of showcasing the transformation consumer relationships are undergoing, as well as the city’s own development: ‘Franca has historically been an industrial hub, but today it is also emerging as a center of innovation, supported by initiatives such as the Technological Innovation Center and the Sandbox Program, which drive the city’s progress in science, entrepreneurship, and digital technologies.’ He notes that the city is part of the circuit of cities that ExpoEcomm has visited, and in this itinerary, it is the second to last to host the event. ‘With e-commerce rapidly adapting to new consumer demands, the event promises to bring not only trends but also concrete solutions for those who sell online and seek real competitiveness,’ he concludes.
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Event: ExpoEcomm 2025 – https://www.expoecomm.com.br/francaDate: September 16Time: from 1:00 PM to 8:00 PMLocation: VILLA EVENTOS – Engenheiro Ronan Rocha Highway – Franca/SP
