The Brazilian e-commerce continues to grow impressively. In 2024, there was a revenue of R$200 billion, according to ABCOMM (Brazilian Association of E-commerce). This year, just during the Consumer Week, the sector made a remarkable R$8.3 billion, according to Neotrust Confi’s survey. This data highlights the importance of companies and merchants adopting effective communication strategies on messaging apps like whatsapp, direct, and messenger to enhance sales.
In the current digital scenario, communication tools are extremely important for sellers, providing a direct and personalized connection with customers. However, according to Gustavo Ferreira, a strategic consultant for business and marketing, “many still do not take full advantage of the potential of these platforms, becoming mere ‘order takers’ instead of fostering real connections with their customers.” Gustavo Ferreira emphasizes that mastering persuasive communication is crucial, not only for businesses but in various areas of life.
With over 147 million Brazilians using whatsapp, representing over 96% of the country’s internet users, and a total of 2.4 billion global users exchanging over 100 billion messages daily, standing out becomes a challenge and an opportunity to grab a larger share of this market.
How to stand out and close deals
To turn whatsapp, or another messaging platform, into an effective sales tool, it is essential to go beyond simple commercial transactions and adopt strategies that create value and connection:
- Specific questions: Identifying the real needs of the client is crucial. Well-crafted questions make the client feel heard and understood, facilitating the creation of a genuine connection.
- Long-term value: Not all clients are ready to buy immediately. Keeping the conversation active and sending relevant content periodically keeps the client engaged and interested.
- Personal selling: Clients buy from people, not companies. Building a relationship of trust is crucial to converting a conversation into a sale.
3 strategies to increase your sales
Gustavo Ferreira suggests three main strategies to optimize your interactions on whatsapp and close more deals:
- Replicable messaging process: Developing a successful message pattern for different customer profiles ensures consistency and efficiency in service.
- Customer focus: Before selling, it is essential to understand the client’s needs and offer appropriate solutions. Identifying and addressing objections is where the real sale happens.
- Telling stories: Personal or satisfied customer stories help build trust and connection, inspiring the client to take action.
The secret to creating closing business messages is to identify gaps in the client’s life and position your solution as the path to desired transformation.
With these strategies, not only is it possible to stand out amid competition, but also to turn interactions into lasting and profitable relationships.
